Event Marketing Specialist

About the Role

Alibaba Cloud is seeking a Marketing & Events Specialist based in Paris to support regional marketing initiatives and large-scale business events across Europe.

This role will play a key part in organizing strategic marketing activities, supporting partner and channel events, and coordinating product launch initiatives in the European market. The position requires strong event management, cross-team collaboration, and lead management capabilities to help drive marketing impact and business engagement.

Key Responsibilities

• Support the planning and execution of large-scale marketing initiatives and strategic business events across Europe.
• Assist in coordinating major regional business activities during February , involving collaboration across multiple business units.
• Provide operational support for channel and partner marketing events taking place in February and March.
• Assist in the preparation and execution of the France service launch event scheduled for April , including event logistics, coordination with stakeholders, and marketing materials preparation.
• Manage event planning logistics , including vendor coordination, venue arrangements, event promotion, and on-site support.
• Support lead generation and lead management processes related to marketing events and campaigns.
• Work closely with marketing, channel sales, and regional business teams to ensure alignment between marketing activities and business objectives.
• Assist with post-event reporting, data analysis, and documentation to evaluate campaign effectiveness.

Qualifications

• 3–10 years of professional experience in marketing, event management, lead management, or sales-related roles.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field .
• Fluent English communication skills (written and spoken) are required for working in an international environment.
• Additional European languages such as French, Spanish, or Italian are highly preferred.
• Proven experience in event management, marketing campaigns, or partner/channel events .
• Experience with lead management processes or CRM systems is a plus.
• Strong project coordination and organizational skills with the ability to manage multiple tasks and stakeholders simultaneously.
• Excellent communication, presentation, and interpersonal skills.
• Self-motivated with a proactive mindset and the ability to work in a fast-paced international environment.

Preferred Qualifications

• Experience in B2B technology, cloud computing, or enterprise marketing environments .
• Experience working with international teams or regional marketing programs .
• Familiarity with partner ecosystems, channel marketing, or product launch events .