Director, Brand Management, Sparkling Flavors, FR

Director, Brand Management – Sparkling Flavours (Fanta / Sprite)

Location: FranceCity: Issy Les MoulineauxTravel Required: 0% - 25%

Responsibilities

1. Translate Global and Europe OU Sparkling Flavours strategies into locally relevant, insight‑led execution plans for Fanta and Sprite. Ensure brand plans reinforce distinct brand roles, positioning, and target audiences within the portfolio.
2. Drive brand relevance, recruitment, penetration and market share growth, particularly with key consumer segments. Provide local insights on consumer, cultural, and flavor trends to shape future global and OU strategies.
3. Lead the development of annual brand plans for Fanta and Sprite aligned with commercial and category priorities. Define KPIs, growth drivers, and investment priorities across the portfolio. Contribute to mid‑term (1–3 year) planning, incorporating innovation and portfolio evolution.
4. Lead execution across Media & Connections, digital, social, PR, and experiential touchpoints. Ensure campaigns are integrated and deliver full‑funnel impact, from awareness to conversion.
5. Partner with Media & Connections teams to deploy data‑driven, high‑impact campaigns. Ensure effective audience targeting, channel mix, and media ROI optimisation.
6. Lead local activation of the Sparkling Flavours innovation pipeline (flavours, packs, limited editions, claims). Drive post‑launch evaluation and continuous optimisation of the portfolio.
7. Partner closely with CCEP and Customer & Commercial teams to co‑create connected brand and commercial plans, integrating RGM principles (price‑pack architecture, promo strategy) into brand plans.
8. Collaborate with Insights, RGM, Finance, Supply Chain, PACS, and OU Brand teams to ensure alignment across Franchise, OU, and system stakeholders on priorities and execution.
9. Monitor performance across volume, NSR, share, brand equity, recruitment, and campaign effectiveness. Lead performance tracking, reporting and course correction. Ensure compliance with brand governance, legal, regulatory, and claims standards.
10. Lead, coach and develop Senior Managers and Managers. Build capabilities in brand building, Media & Connections and innovation activation. Foster a culture of creativity, collaboration, accountability and consumer‑centricity.

Qualifications

• Bachelor’s degree required (Master’s preferred).
• 10–12+ years of brand management experience in FMCG or related sectors.
• Experience working on youth‑oriented, high‑innovation or culturally driven brands.
• Strong track record in executing centrally developed strategies within local markets.
• Proven ability to drive growth through brand activation, innovation and consumer engagement.
• Experience working within franchise systems and/or with bottlers (e.g., CCEP).
• Strong expertise in brand strategy, Media & Connections, innovation and integrated execution.
• Demonstrated ability to lead and develop teams.
• Strong stakeholder management and influencing skills.
• Ability to operate effectively in a fast‑paced, matrixed environment.
• French language skills are considered an advantage, but are not essential.

Benefits

• Brand Impact: Lead a dynamic portfolio of iconic and culturally relevant brands (Fanta & Sprite).
• System Exposure: Work across Franchise, OU, and bottler ecosystem (CCEP).
• End‑to‑End Ownership: Drive execution from strategy translation to market activation.
• Growth Environment: Be part of a high‑performing, consumer‑centric Marketing organization.
• Travel Required: 0% - 25%.
• Relocation Provided: No.
• Job Posting End Date: July 16, 2026.