Director, Brand Management, CCTM, FR

Director, Brand Management – Coca‑Cola Trademark (CCTM), France

Location: France (Issy Les Moulineaux)

Reports To: Senior Director, Brand Management France – CCTM

Function: Marketing

Leads end‑to‑end brand management for Coca‑Cola Trademark (Original Taste, Zero Sugar, Light variants) in France, translating global and European OU brand strategies into locally relevant, insight‑led execution plans while ensuring media & connections excellence, innovation deployment, and market activation. Works closely with Customer & Commercial teams, CCEP (bottler), and cross‑functional stakeholders to grow market share, brand equity, and commercial impact within the franchise model.

Responsibilities

• Translate global and Europe OU CCTM strategies into locally relevant, insight‑led execution plans for France, reinforcing global positioning while delivering local market impact, driving brand equity, penetration, frequency, and market share growth.
• Lead development of annual brand plans aligned with commercial strategy and market priorities; define KPIs, growth drivers, investment priorities; contribute to mid‑term (1–3 year) planning with performance insights and competitive analysis; ensure alignment with France Marketing LT priorities and franchise direction.
• Lead integrated planning and execution across Media & Connections, digital, social, PR, and experiential touchpoints; ensure campaigns are fully integrated and deliver full‑funnel impact; adapt global creative platforms for cultural relevance.
• Partner with Media & Connections teams to deploy data‑driven, high‑impact campaigns; ensure audience targeting, media effectiveness, ROI optimisation; support execution of connections ecosystems and shopper‑facing activations.
• Lead local activation of innovation pipeline (packs, variants, claims, toolkits); ensure commercial viability, flawless execution; partner with cross‑functional teams and CCEP; embed post‑launch learning.
• Collaborate with CCEP to co‑create connected brand and commercial plans; ensure activation relevance across channels; align brand plans with customer, channel, occasion strategies; integrate RGM principles.
• Collaborate across Insights, RGM, Finance, Supply Chain, PACS, and OU Brand teams; secure assets, investments, support; contribute to system‑wide ways of working.
• Monitor brand performance across volume, NSR, share, brand equity, campaign effectiveness; lead tracking, reporting, course correction; ensure compliance with governance, legal, regulatory, claims.
• Lead, coach, and develop Senior Managers and Managers; build capabilities in strategy, Media & Connections, execution excellence; foster accountability, collaboration, consumer‑centricity; strengthen succession pipelines.

Qualifications

• Master’s degree preferred; Bachelor’s degree required.
• 10–12+ years of brand management experience in FMCG or related sectors.
• Strong experience executing centrally developed strategies within local markets.
• Proven track record of driving brand growth and commercial impact.
• Experience within franchise systems and/or with bottlers (e.g., CCEP).
• Expertise in brand strategy, Media & Connections, innovation activation, integrated planning.
• Demonstrated team lead and development ability.
• Strong stakeholder management, influencing, communication skills.
• Effective in complex, matrixed environment.
• French language skills considered an advantage, not essential.

Location & Travel

France – Issy Les Moulineaux. Travel required: 0–25%.