Digital Marketing Operations Lead
Sonepar is an independent family-owned company standing as the world leader in B-to-B distribution of electrical equipment, solutions, and services . In 2024, Sonepar achieved sales of €32.5 billion. Present in 40 countries with a dense network of brands, the Group is leading an ambitious transformation to make its customers’ lives easier providing them with an omnichannel experience and sustainable solutions in the building, industry, and energy markets.
Sonepar’s 46 000 associates are committed to accelerating the world’s electrification and driven by a shared Purpose: Powering Progress for Future Generations.
As a Digital Marketing Operations Lead, you play a key operational role at Group level, supporting Sonepar countries in the execution, optimization, and performance management of digital marketing campaigns.
Responsibilities
- Operate in a highly international and decentralized context, acting as a hands‑on expert and enabler, working closely with local digital marketing teams to help them deploy efficient, data‑driven campaigns across key channels such as marketing automation, paid search, display, and social advertising.
- Raise execution quality, performance, and consistency across markets by providing operational expertise and support, defining and sharing best practices and guidelines, and leveraging data and performance analysis to drive continuous improvement.
What success looks like
Success in this role is measured through execution excellence, performance improvement, and country enablement.
- Improved performance of digital marketing campaigns across countries (ROI, conversion rates, cost efficiency, lead quality, depending on channel and market)
- Consistent use of common KPIs, tracking standards, and reporting frameworks at Group level
- Increased adoption of best practices and guidelines by local teams
- Visible performance optimization actions driven by data analysis and insights
- Positive feedback from countries on the quality of operational support, expertise, and collaboration
- Effective coordination of multi‑country campaigns when applicable
The experience you bring
- Strong expertise in digital performance marketing, including:
- Paid search (Google Ads)
- Display and social advertising
- Solid knowledge of marketing automation and CRM‑driven campaigns (Microsoft Dynamics experience is a plus, not mandatory)
- Strong data and performance analysis capabilities:
- Campaign tracking and KPIs
- Google Analytics 4 or equivalent
- Dashboards and reporting tools (e.g., Power BI, Looker, GA)
- Good understanding of tracking, attribution, and measurement fundamentals
- Ability to translate data into clear, actionable recommendations
- Knowledge of B2B markets is not mandatory but would be highly appreciated.
- Experience in retail, ideally within an omnichannel environment, would be a strong asset.
- Fluent English required; additional languages are a plus.
Work Mode & Location
Hybrid (Paris 8ème): 3 days on site after the probation period.
Benefits that await you
- 75% reimbursement of your monthly or annual transport pass.
- Swile Ticket restaurant card.
- Gym exclusively reserved for the company and made available to employees free of charge.
- Sustainable mobility package.
- Health insurance & welfare.
- Employee savings plan & profit sharing bonus.