Digital Marketing Operations Lead

Role Overview

As a Digital Marketing Operations Lead, you play a key operational role at group level, supporting Sonepar countries in executing, optimizing, and managing digital marketing campaigns. You work closely with local digital marketing teams to deploy efficient, data‑driven campaigns across key channels such as marketing automation, paid search, display, and social advertising.

Key Responsibilities

Raise execution quality, performance, and consistency across markets by:

• Providing operational expertise and support
• Defining and sharing best practices and guidelines
• Leveraging data and performance analysis to drive continuous improvement

Success Metrics

• Improved performance of digital marketing campaigns across countries (ROI, conversion rates, cost‑efficiency, lead quality)
• Consistent use of common KPIs, tracking standards, and reporting frameworks at group level
• Increased adoption of best practices and guidelines by local teams
• Visible performance optimization actions driven by data analysis and insights
• Positive feedback from countries on the quality of operational support, expertise, and collaboration
• Effective coordination of multi‑country campaigns when applicable

Qualifications & Experience

• Strong expertise in digital performance marketing, including paid search (Google Ads), display, and social advertising
• Solid knowledge of marketing automation and CRM‑driven campaigns (Microsoft Dynamics experience is a plus, not mandatory)
• Strong data and performance analysis capabilities: campaign tracking and KPIs, Google Analytics 4 or equivalent, dashboards and reporting tools (e.g. Power BI, Looker, GA)
• Good understanding of tracking, attribution, and measurement fundamentals
• Ability to translate data into clear, actionable recommendations
• Knowledge of B2B markets is not mandatory but would be highly appreciated
• Experience in retail, ideally within an omnichannel environment, would be a strong asset
• Fluent English required; additional languages are a plus

Work Mode & Location

Hybrid (Paris 8ᵉʳ) – 3 days on site after the probation period.

Benefits

• 75% reimbursement of monthly or annual transport pass
• Swile Ticket restaurant card
• Gym exclusively reserved for the company and made available to employees free of charge
• Sustainable mobility package
• Health insurance & welfare
• Employee savings plan & profit sharing bonus