Digital Marketing Manager – Marketplace M/F

About the Role

We are looking for a Digital Marketing Manager – Marketplace to drive the digital growth and commercial performance of our new Marketplace platform. This strategic role will be instrumental in defining and executing the digital marketing strategy to support the successful launch, adoption, and growth of the Marketplace across multiple countries. You will play a key role in increasing traffic, online orders, and revenues through digital channels while working cross-functionally with product, IT, content, and country teams.

Key Responsibilities

• Marketplace Digital Marketing Strategy: Define and execute the digital marketing strategy for the Marketplace. Support Marketplace growth by significantly increasing traffic, online orders, and revenues through digital channels. Build marketing plans aligned with MVP, phased rollout, and country launches (Germany, UK, Spain, Portugal, etc.).

• SEO & Organic Growth: Own Marketplace SEO strategy in collaboration with Web and Content teams. Define SEO guidelines for Marketplace pages, category and product pages, and multi-language/multi-country content. Monitor organic performance and continuously optimize visibility and conversion. Ensure SEO best practices are embedded from pre-launch through post-go-live.

• Acquisition Campaigns & Digital Activation: Plan and execute digital campaigns (paid, owned, earned) to drive Marketplace traffic. Coordinate launch and post-launch campaigns with the ETT Business Team and country teams. Support Service Partners and vendors with marketing toolkits, templates, and messaging.

• Marketplace Launch & Communication: Contribute to Marketplace naming, branding, and positioning from a digital marketing perspective. Build and execute launch communication plans including pre-launch and post-launch phases. Coordinate digital promotion across the Marketplace website, Carrier digital channels, and events and trade shows.

• Data, Performance & Optimization: Track and analyze key digital marketing KPIs, including traffic and acquisition sources, conversion and engagement, and campaign performance. Leverage customer and Marketplace data to support future marketing initiatives. Use insights to continuously improve campaign and content effectiveness.

• Cross-Functional Collaboration: Work closely with the Marketplace Business Owner and Product teams, Web, SEO, and Content Managers, Marketing Communication and Country Marketing teams, and IT teams supporting Marketplace platforms. Ensure digital marketing actions align with Marketplace capabilities, seller readiness, and content availability.

Experience & Qualifications

• 5+ years of experience in digital marketing, preferably in eCommerce or Marketplace environments.
• Experience supporting platform launches and international rollouts.
• B2B and B2C digital marketing experience is a strong advantage.

Skills

• Strong expertise in digital marketing for eCommerce / Marketplace businesses.
• Deep understanding of SEO and digital acquisition strategies.
• Experience managing multi-country and multi-language campaigns.
• Strong analytical and performance-driven mindset.

Soft Skills

• Ability to operate in complex, cross-functional environments.
• Strong coordination and stakeholder management skills.
• Pragmatic and structured approach in fast-moving projects.
• Excellent communication and storytelling skills.

Languages

• Fluent English required.
• Additional languages are a plus.

Success Metrics

• Marketplace traffic growth (organic and paid).
• SEO visibility and ranking improvement.
• Campaign-driven acquisition and conversion.
• Marketplace awareness at launch and post-launch.
• Adoption by Service Partners and end customers.

Our Commitment to You

As an employer of choice, our greatest assets are the expertise, creativity, and passion of our employees. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork, and drives innovation for the benefit of our customers. We aim to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better. The values that guide us are respect, integrity, inclusion, innovation, and excellence. We’re excited for you to join us and make a difference.

Apply Now!

Carrier est engagé dans l’égalité des chances et l’inclusion. Toutes les candidatures qualifiées seront examinées dans le respect de la réglementation et un accompagnement spécifique sera fourni à la prise de poste.

Notice De Confidentialité Du Candidat Au Poste

Cliquez sur ce lien pour lire la Notice de confidentialité du candidat au poste