Digital Marketing Manager

Job Description

We are looking for an experienced Digital Marketing Manager to lead our global digital transformation and coordinate digital initiatives across our 39 countries and territories.

This position, reporting to the Director of Communication, Brand and Digital Marketing, is key to ensure an integrated, fluid and efficient digital ecosystem for the group and among all entities, supporting the implementation of strategic marketing and communication initiatives at Group level.

As the point of contact for our international MarComs community, you will also coordinate cross-functional projects and contribute to the smooth operation of global communication activities.

Main Responsibilities

• Define and implement the group’s digital Marketing strategy in alignment with business objectives.
• Identify digital Marketing innovation opportunities to enhance customer experience while maintaining continuous technological monitoring of trends in the insurance sector.
• Lead and coordinate the network of digital managers across local entities to ensure consistency of initiatives while respecting the specificities of each market.
• Organize regular steering committees and facilitate the sharing of best practices among subsidiaries.
• Oversee the digital Marketing project portfolio (website redesigns, mobile applications, customer portals, process automation) from conception to deployment.
• Supervise budgets, timelines, and ensure reporting to senior management.
• Optimize digital customer journeys (online subscription, customer portal) by leveraging data analysis and user feedback.
• Monitor key performance indicators (conversion rate, customer satisfaction, NPS).
• Manage relationships with digital agencies, solution providers, and technology partners, negotiating contracts and ensuring the quality of deliverables.
• Analytics and data (Google Analytics, Adobe Analytics, visualization tools), CMS and web platforms, CRM and marketing automation tools, Agile methodologies and project management tools, basic knowledge of UX/UI design and SEO/SEA.

Preferred Experience

• Education: Advanced degree in Digital Marketing.
• Experience: Minimum 5 years of experience in digital project management, ideally in the insurance or financial services sector. Proficiency in project management tools and methodologies, and web and mobile technologies.
• Strong ability to coordinate multicultural teams and unite stakeholders around a shared vision.
• Experience with digital transformation in a regulated environment.
• Strong analytical skills, translating data into strategic recommendations.
• Full professional proficiency in English, both written and spoken.

Key Skills

• Presentation skills
• Problem solving
• Excellent written and verbal communication skills in English
• Strong organizational and coordination abilities; attention to detail
• Comfortable in an international environment; collaborative and proactive mindset
• AI education

Additional Information

• Contract Type: Full-Time
• Location: Saint-Denis
• Education Level: Master’s Degree
• Experience: > 5 years
• 50% remote

The Europ Assistance group is committed to inclusion and non-discrimination. We take action on a daily basis in favor of the disabled, seniors, social diversity and equality between men and women. Above all, we recruit skills and personalities. Diversity within our teams is a major challenge, as it is a source of innovation and performance.