CUSTOMER JOURNEY OPTIMIZATION MANAGER

Description du poste

Sales & Marketing - Sales & Marketing

Intitulé du poste

CUSTOMER JOURNEY OPTIMIZATION MANAGER

Contrat

CDI

Statut

Cadre

Description de la mission

The Customer Journey Optimization Manager owns the performance of the customer journey on the website and connected digital tools used by both online visitors and offline sales teams. Based on issues and opportunities identified by Performance Marketing and Market teams, this role is accountable for defining and driving concrete improvements to the site journey, ensuring it effectively supports customer needs and sales outcomes. The role focuses on how well the website and all other digital touch point performs as a journey, from first visit to lead handover to sales.

Key Responsibilities

• Own the performance of the site-centric customer journey and related digital touchpoints (shopping tools, forms, dealer locator,…)
• Act on insights provided by Performance Marketing and Market teams regarding journey issues and gaps identified by marketing performance analysis and user centric surveys
• Define, prioritize, and drive optimization actions on site flows, tools, and touchpoints
• Improve site level KPIs: user satisfaction, goal completion rate, funnel conversion, and lead capture
• Coordinate with Regional Marketing, ICT, and UX teams to implement journey improvements
• Work closely with multiple brands, markets, and marketing entities to ensure alignment and scalability of journey optimizations
• Track the impact of delivered actions on site and journey performance KPIs

Profil

Hard Skills

• Strong understanding of website performance, customer journeys, and conversion optimization
• Hands on Experience with digital analytics and performance KPIs (e.g. funnel conversion, goal completion, lead performance)
• Hands on experience with A/B testing and experimentation tools (e.g. Dynamic Yeld, Optimizely, AB Tasty, Google Optimize or equivalent)
• Ability to work with data from analytics, CRM, and marketing platforms shared by Marketing Performance team to drive prioritization
• Solid knowledge of digital tools supporting lead generation and sales handover (forms, configurators, CRM integration, sales enablement tools)
• Familiarity with UX, CRO, and digital product delivery processes

Comfortable working in complex, multi brand, multi market digital environments

Experiences in the carmaker industry is a plus.

Soft Skills

• Strong execution mindset with clear ownership and accountability
• Ability to translate insights into concrete, actionable improvement plans
• Excellent cross functional collaboration and stakeholder management skills
• Ability to influence without direct authority, across brands and markets
• Structured, pragmatic, and results oriented approach

  Localisation du poste

  Pays

  Europe, France

  Ville

  Poissy

  Critères candidat

  Niveau d'expérience min. requis

  3 à 5 ans

  Langues

  Anglais (C1 - Courant (3,5 - 4,4 Bright))