Digital Marketing, Communications

Responsibilities

• Acquire and retain customers by supervising and optimizing multichannel SEO & SEA campaigns
• Be responsible for producing high-quality content (articles, social media, newsletters, web pages…) and for ghostwriting (briefs, angles, tone…)
• Create and oversee product and commercial materials to develop brand awareness and drive customer loyalty
• Organize strategic external events and contribute to internal events
• Challenge marketing/communication partners and the internal sales team

Requirements

• Minimum 3 years’ experience in Digital Marketing (SEO, SEA, growth hacking strategies, social media...)
• Master’s degree (Bac+5) in Marketing or a technical field
• Ideally experience with a software vendor in an SME environment with broad marketing responsibilities
• Preferably a good knowledge of the Insurance sector
• Proficiency with digital tools and the ability to optimize and automate them
• Practical experience using generative AI for Digital Marketing
• Strong interest in technology

Hard Skills

• SEO
• SEA
• growth hacking
• content production
• ghostwriting
• digital marketing
• automation
• generative AI

Soft Skills

• customer acquisition
• customer retention
• brand awareness
• customer loyalty
• event organization
• communication

Certifications & Qualifications

• Master’s degree in Marketing
• Master’s degree in technical field