DIGITAL EXPERIENCE & ENGAGEMENT INSIGHTS MANAGER

Description du poste

The Digital Experience & Engagement Insights Manager is the Regional expert responsible for understanding how customers interact with the Stellantis digital ecosystem and how this behaviour impacts the full commercial funnel.

Filière/Métier

Sales & Marketing - Sales & Marketing

Intitulé du poste

DIGITAL EXPERIENCE & ENGAGEMENT INSIGHTS MANAGER

Contrat

CDI

Statut

Cadre

Description de la mission

The Digital Experience & Engagement Insights Manager is the Regional expert responsible for understanding how customers interact with Stellantis digital ecosystem and how this behaviour impacts the full commercial funnel.

Role: Where and why customer engagement drops; Which digital touchpoints block progression; How landing pages, offers and CTAs impact LFAs, Leads, Offers, and Orders; How digital quality supports customer centricity, conquest and loyalty.

The mission is to ensure clear, data‑driven visibility on digital performance and turn digital signals into actionable commercial recommendations for Markets, Brands, Digital Operations and RMPE leadership.

RESPONSIBILITIES

1. Digital Engagement Performance & Customer Journey Diagnostics

• Own end‑to‑end analysis of customer engagement across all digital touchpoints.
• Monitor and interpret key KPIs: Bounce rate, Scroll depth, Time on page, Interaction and CTA engagement, Configurator usage, Dealer locator & stock search.
• Detect drops and diagnose root causes: Traffic / Engagement, Offer visibility gaps, UX friction, Broken CTAs or forms, Slow or unresponsive pages.
• Produce rapid diagnostics when funnel signals deteriorate.

2. Link Digital Experience to Commercial Funnel Performance

• Build the connection between: Sessions, Engagement, LFAs, Leads, Offers, Orders.
• Identify which digital components (creative, layout, form, traffic source) are limiting progression.
• Flag digital issues that directly impact lead volume, cost per lead, conversion to offer/order, customer satisfaction.

3. Weekly, Monthly & Quarterly Reporting

• Deliver digital insights in the Weekly Regional Funnel Alerts (Brand + Market).
• Provide clear, concise explanations of digital‑driven performance movements.
• Contribute deep‑dive digital analyses to: Monthly performance governance, Quarterly reviews, Commercial steering committees.
• Elevate critical risks and propose clear mitigation strategies.

4. Cross‑Functional Advisory & Commercial Recommendations

• Act as digital advisor for Funnel management.
• Recommend concrete actions: Offer visibility improvements, Landing‑page restructuring, Creative hierarchy optimisations, A/B tests and UX enhancements, Simplification of customer journey flow.
• Ensure digital experience supports: Customer centricity, Conquest growth, Loyalty reinforcement, Sales and order intake.

5. Tier 1/2 Market Support & Escalation

• Provide 48‑h diagnostic support to Tier 1 markets (FR, IT, DE, UK, ES) and T2 markets.
• Investigate immediate underperformance signals and coordinate corrective actions.
• Track recovery and ensure issues are fully resolved.

6. Collaboration With Digital Ops, CRM & Media

• Work with Digital Operations to address: UX issues, content updates, routing/technical errors.
• Collaborate with CRM teams on lead form performance & routing.

Profil

CORE SKILLS

• Performance & Analytical Capabilities: Strong ability to interpret complex engagement data and customer behaviour patterns; deep understanding of conversion barriers and UX friction; advanced diagnostic ability to translate digital signals into commercial implications.
• Leadership & Collaboration: Ability to influence senior stakeholders without authority; strong communicator; high level of autonomy and problem‑solving under time pressure; customer‑centric mindset driving measurable business outcomes.

TECHNICAL SKILLS

• Strong proficiency in GA4, Adobe Analytics or equivalent.
• Understanding of page performance metrics & web behaviour analysis.
• Familiarity with UX tools preferred.
• Power BI dashboard reading and insight extraction.
• Strong Excel & PowerPoint storytelling.

SENIORITY LEVEL

Manager / Senior Specialist, expected to interact with: Brand Directors, Brand Perf. Teams; Business Unit Directors; Market Managing Directors; Digital Operations Leadership; CRM/Lead Management; Media/Performance stakeholders; Media & Digital agencies.

SUCCESS CRITERIA (WHAT GREAT LOOKS LIKE)

• Digital experience issues detected within 48 hours and escalated with clear corrective actions.
• Improvement in digital engagement KPIs (scroll, bounce, CTA, configurator usage).
• Clear link established between digital quality and commercial KPIs.
• Tier 1 markets show improved funnel stability due to rapid digital fixes.
• Performance Hub recognized for best‑in‑class cross‑funnel insights.
• Markets adopt a consistent digital performance methodology across G10.

Localisation du poste

Europe, France

Ville

Poissy

Critères candidat

Niveau d'expérience min. requis

5 à 10 ans

Langues

Anglais (C1 - Courant (3,5 - 4,4 Bright))