Digital Account Manager

Implus Footcare, LLC is an industry-leading global consumer packaged goods company with 18 brands in footwear accessories, hosiery, specialty running, outdoor, fitness and movement categories. Implus is headquartered in Research Triangle Park in Durham, NC with locations in the United States, Australia, Canada, Europe, Hong Kong, and South Africa. Our brand family includes Sof Sole, YakTrax, Apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Harbinger, TriggerPoint, Perfect Fitness, Balega, Sport-Brella, DryGuy, Spenco, ForceField, Stabil, SKLZ, and RockTape. From insoles, socks, and shoe care to fitness equipment and seasonal accessories, Implus' products are sold in over 80,000 retail locations across North America and in over 70 countries worldwide.

POSITION SUMMARY

This highly cross-functional role will lead direct-to-consumer (DTC) eCommerce growth in Europe, while also managing key digital B2B initiatives to support long-term global expansion. The ideal candidate is a digital-first, data-driven leader with a passion for driving profitable sales, enhancing user experience, and fostering deep client partnerships across both DTC and B2B platforms.

You’ll be responsible for owning P&Ls, managing performance across platforms like Shopify+, Klaviyo, and Stackline, and ensuring strong collaboration with Sales, Brands, Supply Chain, and Customer Service teams. This role reports into European digital leadership with a dotted line to Global DTC/B2B organization and will play a critical part in shaping the digital roadmap for Europe and supporting scalable B2B growth globally.

DTC (EU Focus)

• Lead the EU DTC strategy for Implus brands including site growth, channel expansion, customer acquisition, and retention.
• Oversee category- and brand-level P&L to deliver against revenue and margin targets.
• Partner with agencies and internal teams to execute marketing, promotional, and merchandising strategies.
• Develop product launch calendars, promotional campaigns, pricing updates, and product listing optimizations.
• Own EU performance dashboards using tools like Google Analytics, Power BI, and Stackline.
• Optimize user experience and conversion in collaboration with IT and creative teams.
• Drive SEO/SEM strategies in partnership with the SEO Manager to improve visibility and traffic.
• Partner with supply chain and operations to maintain inventory health and fulfillment SLAs across EU markets.
• Lead quarterly and weekly business reviews; track KPIs across traffic, AOV, CVR, and CAC.
• Drive continuous improvement across PDP content, search listings, landing pages, and navigation.

B2B Growth

• Manage and scale the B2B digital storefront including roadmap ownership, product data accuracy, and site performance.
• Act as the primary point of contact for key B2B customers and stakeholders; resolve issues and improve retention.
• Develop and execute B2B digital strategy — with a focus on AOV growth, reordering, and client onboarding.
• Collaborate with Customer Service and Sales Managers to ensure seamless ordering experience.
• Identify upsell/cross-sell opportunities based on buying patterns and lead segmentation.
• Support implementation of net terms, B2B payment options, and account-specific price lists.
• Define and track KPIs such as order frequency, client engagement, and customer health score.

Cross-Functional Collaboration

• Work closely with Brand Managers, Creative, Sales, and Operations to align digital tactics with commercial goals.
• Partner with the Retail Media and Digital Content teams to create content calendars and execute co-branded initiatives.
• Support the S&OP process with demand forecasting and promotional planning for both DTC and B2B channels.
• Assist in onboarding and training internal teams on EU eCommerce and B2B workflows as needed.

Minimum Qualifications: Knowledge/Skills/Abilities

• 5+ years experience in eCommerce, digital account management, or omnichannel sales
• Strong knowledge of Shopify+, Google Ads, Klaviyo, Stackline and Google Analytics
• Demonstrated success managing P&Ls and sales planning across multiple markets or customer types
• Experience with B2B commerce platforms or portals (e.g., Quick Order, self-serve)
• Skilled in using data to drive decisions; advanced Excel and visualization tools (e.g., Power BI)
• Strong communication, project management, and cross-functional leadership skills
• Entrepreneurial spirit, comfortable working in a fast-paced, global matrix environment

Preferred Qualifications

• Fluent in French and English; proficiency in German, or Spanish is a plus
• Experience with ERP and OMS systems (e.g., NetSuite, Mamenta, Cordial)
• Familiarity with international tax/VAT logistics (EU, UK) and fulfillment nuances
• Experience launching or scaling DTC sites and/or B2B platforms across Europe

Education & Experience

A bachelor's degree in Business, Marketing or a related field of study OR a combination of education & experience will be considered.