Demand Generation Manager

h3>Demand Generation Manager, France — B2B SaaS (Remote First, Paris Office)I'm working with a fast-growing, PE-backed B2B SaaS business scaling across Europe. They're hiring a Demand Generation Manager to own marketing-led growth for the French market — their largest and highest-revenue territory.

This is a hands-on demand generation role with real commercial ownership. You'll be close to campaigns, tightly aligned with the French Sales team, and accountable for turning activity into pipeline and bookings.

The role

As Demand Generation Manager for France, you'll own the marketing plan and execution for your market. You'll decide which campaigns to run, how budget is allocated, and how activity maps to commercial outcomes.

You'll work closely with central Product Marketing, Content, Performance Marketing and Digital teams, and manage one direct report.

What you'll be doing

• Owning the France marketing plan based on pipeline and bookings targets
• Working closely with the French Sales team on priorities, accounts, pipeline quality and conversion
• Turning market and sales insight into clear campaign briefs and execution plans
• Working with Product Marketing and Content to define campaign themes and priorities
• Deploying content across demand generation campaigns — webinars, short-form and long-form formats
• Planning and delivering demand-focused events and webinars as pipeline drivers
• Partnering with performance and digital teams to activate campaigns through paid channels (Google primary)
• Owning the France marketing budget and deciding how campaigns and channels are prioritised
• Reviewing performance across the full funnel through to bookings

What they're looking for

• Hands‑on experience in a Demand Generation or Growth role in B2B SaaS
• Comfortable owning a market rather than a single channel
• Strong experience partnering closely with Sales in a B2B environment
• Full‑funnel thinking through to pipeline and bookings
• Experience running campaigns across content, events and digital
• A pragmatic, commercial mindset and comfort making judgement calls
• French market knowledge — language skills and understanding of the French B2B buyer strongly preferred

Why this role

• Clear ownership of the highest‑revenue market in the business
• Visible commercial impact — you own the number
• Remote‑first with a Paris office, PE‑backed business scaling across Europe
• A business at an exciting stage of growth — multi‑product, cross‑sell opportunity, and a category‑leading platform entering the French market

If this sounds interesting, drop me a message.