Demand Generation Manager - EMEA
The Company
Filigran, founded in October 2022, stands out in the cybertech ecosystem for its commitment to revolutionizing cyber threat management with a proactive approach. Its mission is to develop innovative open-source solutions designed to anticipate cyber threats, identify security gaps, and strengthen organizational security posture.
Filigran solutions are now trusted by over 6,000 public and private organizations worldwide.
The Role
We’re looking for a Demand Generation Manager to join our Growth Marketing team and accelerate how we generate and convert demand for Filigran’s products.
Your main mission is simple: create predictable, high-quality pipeline for our sales and partner teams . You’ll design and run integrated campaigns across digital, events, and partners, and work closely with Sales, Product Marketing, and Content to turn our market traction into repeatable growth.
Your Responsibilities
Own pipeline targets for specific segments/regions and build a demand generation plan to hit them (campaigns, channels, offers, timings).
Plan, launch, and optimize multi-channel campaigns (email, paid, social, webinars, physical events, ABM…) to drive qualified leads and opportunities.
Work hand in hand with Sales and BDRs to align on ICP, messaging, lead qualification, routing, SLAs, and follow-up sequences, ensuring no good lead is wasted.
Leverage our events strategy (online and physical) to generate demand before, during, and after each event, in close collaboration with the Events and Partnerships teams.
Collaborate with Product Marketing and Content to build strong offers and assets (landing pages, email sequences, nurtures, guides, talks, demos) that convert.
Measure performance and report clearly on campaign results (leads, pipeline, revenue impact), and use data to iterate on audiences, messages, and channels.
Manage and improve our demand gen stack and processes (e.g., marketing automation, CRM, tracking, lead flows) together with Marketing Ops.
Test, learn, and scale what works , from small experiments to programs we can roll out globally with our local and channel teams.