Data Analyst, Commercial

• Lead and analyze commercial performance, transforming data into strategic and operational recommendations.
• Contribute to optimizing sales, margins, customer portfolio performance, and product mix.
• Build, track, and analyze key commercial performance indicators, including revenue, margins, orders, forecasts, pipeline, and lead conversion.
• Monitor performance by region, salesperson, market segment, and customer type.
• Analyze variances against budget, forecasts, and historical performance to identify growth drivers and areas for improvement.
• Conduct in-depth analyses of the customer portfolio, including potential, profitability, retention, purchase frequency, and development opportunities.
• Evaluate product mix performance and provide recommendations on sales priorities, pricing, and promotional activities.
• Prepare performance reviews and provide recommendations to the Sales Leadership Team and Executive Committee.
• Ensure the quality, reliability, and consistency of commercial data in collaboration with Finance, CRM, and Data teams.
• Support regional managers and sales teams with business-focused insights to drive decision-making.

Requirements

• Higher education degree in Data Analytics, Finance, Management Control, or a related field.
• 3-8 years of experience as a Data Analyst, Business Analyst, or Sales Performance Controller.
• Experience in a B2B environment, ideally within an industrial or technical sector.
• Advanced proficiency in Excel and Power BI.
• Strong business analysis skills applied to sales, margins, pricing, and commercial performance.
• Excellent ability to synthesize information and translate complex analyses into actionable recommendations.
• Strong results orientation, critical thinking, and the ability to constructively challenge assumptions.
• Excellent interpersonal skills, with the ability to work with a variety of stakeholders and serve as a business partner to Sales Leadership.

Core Competencies

Demonstrates expertise in data analysis and commercial performance optimization, with a strong focus on sales metrics, pricing strategies, and actionable insights for decision-making. Proficient in collaborating with cross-functional teams to ensure data quality and drive business growth.

Highest-signal resume keywords

• Data Analysis
• Sales Performance Optimization
• Advanced Excel Proficiency
• Power BI Expertise
• B2B Environment Experience

ATS Optimization Keywords

Hard Skills

• Data Analysis
• Sales Performance Analysis
• Commercial Performance Indicators
• Forecasting
• Budget Variance Analysis
• Customer Portfolio Analysis
• Product Mix Evaluation
• Pricing Strategy
• Lead Conversion Metrics
• Performance Review Preparation

Soft Skills

• Critical Thinking
• Interpersonal Skills
• Results Orientation
• Synthesis of Information
• Stakeholder Engagement

Industry Keywords

• B2B
• Industrial Sector
• Technical Sector
• Sales Leadership
• Management Control

Tools & Technologies

• Excel
• Power BI
• CRM Systems
• Data Management Tools