Customer Marketing Manager (Europe)

# Customer Marketing Manager (Europe)* Paris* Full-Time## Job Description

As **Customer Marketing Manager (Europe)**, you will own and scale customer marketing programs that drive **retention, expansion, and advocacy** across Fabriq’s European customer base.

This is a strategic and hands-on role at the intersection of **Marketing, Customer Success, Sales, and Product**, focused on ensuring customers:

• Reach value quickly (time-to-value)
• Adopt Fabriq deeply across teams and sites
• Expand usage and deployments (new sites, new use cases)
• Become vocal advocates (references, stories, peer-to-peer influence)

You will operate in a multi-country, multilingual environment and build repeatable programs that can scale across Europe. What success looks like (goals)

You will be accountable for measurable outcomes that support Net Revenue Retention (NRR), including:

• Higher customer engagement and product adoption across key features and workflows
• Stronger retention and reduced churn risk through lifecycle orchestration with Customer Success
• More expansion pipeline and expansion wins influenced by customer campaigns
• A reliable customer advocacy engine (references, reviews, stories)
• A growing community program that increases stickiness and peer learning---**Key Responsibilities**### 1) Customer lifecycle & lifecycle campaigns (ownership)
• Own the European customer lifecycle strategy: onboarding, activation, adoption, retention, and expansion.
• Design and run lifecycle programs that improve time-to-value across industrial sites.
• Build segmentation frameworks (industry, region, maturity, use case, deployment stage) and use them to personalize messaging.
• Partner closely with Customer Success to improve engagement, health, renewals readiness, and customer outcomes.### 2) Product adoption & usage growth
• Drive adoption of key Fabriq workflows (e.g., tier meetings, problem-solving, performance routines).
• Create playbooks, enablement assets, and customer communications that embed Fabriq into daily routines on the shop floor.
• Identify friction points in adoption (by persona, site type, maturity) and design targeted interventions.
• Support multi-site rollouts and cross-country deployments with scalable communication and enablement.### 3) Expansion & retention impact (NRR)
• Partner with Sales and Customer Success to support land-and-expand motions in enterprise industrial accounts.
• Build and execute campaigns that promote new use cases, features, and additional deployments.
• Identify and activate expansion signals (usage, engagement, stakeholder mapping, use case coverage) and turn them into coordinated plays.
• Contribute directly to NRR improvement via programs, reporting, and iteration.### 4) Customer advocacy (build from scratch)
• Define and build Fabriq’s European customer advocacy strategy.
• Identify and nurture champions (operators, plant managers, CI leaders, Op

Ex leaders, corporate transformation).

• Launch repeatable programs for: + Customer references + Reviews and ratings + Testimonials and quotes + Speaking opportunities and peer-to-peer moments
• Develop and maintain a pipeline of customer stories with measurable impact.### 5) Customer community & events
• Build a community program driven by high-value experiences and learning: + Fabriq Clubs + Customer Advisory Board (CAB) + Learning expeditions + Plant tours / Fabriq tour
• Create an annual cadence and regional programming that fits European markets (country clusters, languages, travel constraints).
• Coordinate with Field/Partner Marketing for in-person formats that support adoption and advocacy.### 6) Customer insights & feedback loops (voice of customer)
• Synthesize insights from NPS, QBR notes, support tickets, product usage, and customer calls.
• Identify churn risks and opportunities for deeper adoption or expansion, and coordinate cross-functional response.
• Create structured feedback loops with Product and Product Marketing (what’s blocking adoption, what’s resonating, what proof points matter in Europe).### 7) AI-powered customer marketing (scale and speed)
• Use AI tools to scale segmentation insights, messaging variants, localization, and content production.
• Build repeatable AI workflows for: + Email and in-app messaging drafts + Campaign briefs and personalization angles + VOC synthesis into themes and actions + Identifying advocacy candidates and expansion signals
• Apply strong QA and governance (accuracy, claims, brand voice, compliance).---**Deliverables (expected outputs)**You will be expected to produce and continuously improve:* **Lifecycle campaigns** (onboarding, adoption nudges, renewal readiness, expansion programs)* **Case studies, testimonials, and customer stories** with quantified operational outcomes* **Advocacy programs** (references, reviews, speaker bureau, referrals where relevant)* **Expansion campaign results** (influenced pipeline, engagement, conversion insights)* **Customer engagement metrics and reporting** (adoption, participation, advocacy, lifecycle performance)* **Customer community growth**: participation and impact across Fabriq Clubs, CAB, learning expeditions, tours## Preferred Experience### Required
• 4–8+ years of experience in Customer Marketing, Lifecycle Marketing, or Customer Growth in B2B Saa

S.

• Proven track record driving adoption, retention, and expansion (NRR).
• Experience partnering with Customer Success and Sales in a revenue-driven environment.
• Demonstrated ability to operate strategically and hands-on in a scaling company.
• Experience managing multi-country programs in Europe (stakeholders, languages, cultural nuance).
• Strong analytical and experimentation mindset (you know what to measure, and you iterate).### Preferred
• Experience in industrial, manufacturing, or operations-related sectors.
• Experience with multi-site or enterprise deployments.
• Familiarity with Lean Manufacturing, Operational Excellence, or Industry 4.0 concepts.
• Experience building advocacy and community programs from scratch.
• Fluency in English. Additional European languages are a strong plus.---**Skills & competencies**
• Strong cross-functional collaboration and stakeholder management
• Excellent storytelling and customer-value communication
• Customer-centric mindset with a focus on value realization and outcomes
• Data-driven execution and comfort with ambiguity
• Ability to design repeatable programs and operationalize processes
• High bar for quality (especially on customer claims, ROI proof points, and localization)
• Contract Type: **Full-Time**
• Location: **Paris*** **Occasional remote authorized**
• Salary: **between 45000€ and 55000€ / year**

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