CRM & Marketing Automation Intern- Internship (ENG)

Main Mission

Contribute to boosting our B2B inbound marketing by setting up and optimizing high‑performing CRM and marketing automation campaigns.

The goal: turn our customer data and content into powerful growth and retention drivers.

Your next Responsibilities

1. CRM & Marketing Automation

• Configure, customize and optimize CRM tools (Pipedrive, Airtable, others) to support B2B campaigns.
• Set up automated email marketing workflows (welcome flows, nurturing, upsell).
• Segment and analyze customer/prospect data for highly targeted communication.
• Track and improve key KPIs (open rate, click‑through rate, conversion rate).

2. Content Production & Management

• Feed digital channels (website, blog, newsletters, social media) with relevant B2B content.
• Ensure brand consistency across all channels.
• Collaborate with sales teams to produce high‑value content (case studies, white papers, one‑pagers).

3. Social Media Management (B2B focus)

• Deploy an editorial calendar tailored to professional audiences (LinkedIn as a priority, Reddit, etc.).
• Publish, manage and engage with communities.
• Analyze performance (reach, engagement, conversions).

4. Analysis & Reporting

• Monitor KPIs of digital and CRM campaigns.
• Produce monthly performance reports (traffic, ROI, engagement).
• Identify trends and propose concrete optimizations.

Target Market Scope

EMEA & USA

Your Profile

• Master’s student or equivalent (digital marketing, business, communication, data/CRM).
• Previous experience (internship/project) in CRM, marketing automation or digital marketing is a plus.
• Comfortable with digital tools (CRM, email marketing, social media, Google Sheets/Excel, Google Analytics).
• Strong written and spoken communication skills (French & English).
• Curious, autonomous, analytical and results‑driven.

What You Will Bring

• Strong understanding of B2B marketing fundamentals (lead generation, nurturing, conversion).
• Familiarity with CRM tools and an interest in marketing automation.
• Skills in digital content creation (landing page writing, SEO optimisation, storytelling).
• Analytical mindset to track performance and turn insights into actions.
• Creativity to test, innovate and continuously optimise.

WHAT WE OFFER

• 6‑month full‑time paid internship.
• Hybrid work.
• The opportunity to revolutionise mobility with us.
• A place for learning and possible evolution.
• Strong cooperation between different teams.
• International projects.
• Team building events.