CRM Campaign Specialist

Discover the transformative Power Of Scent with INITIO Parfums Privés.

INITIO, pioneer in functional fragrances since 2015, goes beyond traditional perfumery, harnessing the science of scent to empower emotions, influence behavior and shape destinies.

Unlike conventional perfumes, INITIO focuses on the effect of fragrances rather than their individual ingredients.

Each scent is singular, radical, addictive and meticulously crafted to elevate and magnify the wearer’s essence.

A new Perfume dimension to access another dimension of the Being

About the role

In a context of strong digital growth, we are seeking to reinforce the Customer Strategy team and are looking for a CRM Campaign Specialist.

The overall responsibility of the CRM Specialist is to drive growth in new customer acquisition, customer retention, loyalty engagement and customer lifetime value.

By implementing data-driven, omnichannel campaigns (Email, WhatsApp, SMS/Messages), managing and orchestrating targeted sampling campaigns, creating and continuously optimizing automation flows, and leveraging insights to continuously improve performance, this role plays a pivotal part in strengthening INITIO’s direct-to-consumer strategy.

Through performance analysis, customer insights, and lifecycle orchestration, the CRM Campaign Specialist contributes to building meaningful, long-term client relationships while maximizing engagement, retention, and brand desirability across all touchpoints.

Key Responsibilities

• Marketing Automation & Lifecycle Management
• Loyalty Program Management
• Sampling Campaign Management
• Market & Cross-Functional Coordination
• CRM Strategy & Personalization
• CRM Assets & Content Elevation

Role - Specific Skills

• Strong understanding of omnichannel CRM ecosystems (Email, WhatsApp Business, SMS platforms).
• Experience building complex automation workflows and lifecycle journeys.
• Ability to translate business objectives into CRM strategies.
• Strong analytical mindset with performance-driven approach.
• Knowledge of loyalty program mechanics and retention strategies.
• Ability to collaborate effectively with E-commerce, Communication and Marketing teams.
• Strong project management skills and attention to detail.
• Excellent written and verbal communication skills in both French and English. A third language is a plus.

Desired Background and Experience

• Minimum 5 years of experience in CRM campaign management, preferably in the luxury sector.