Creative Strategist - Social ads
Darbyon is an AI-native tech agency enabling leading, demanding brands to scale their content production with AI.
We work with premier luxury, beauty, and automotive brands such as Baccarat, Mercedes-Benz, LVMH, and Estée Lauder, as well as many fast-scaling US D2C brands like Cymbiotika, L'Ange Hair, and TrimRx. Our production runs on proprietary AI workflows and AI brain infrastructure, powered by a team spanning Paris, New York, and Los Angeles, delivering at a pace and quality level traditional agencies can't match.
The Role
As Creative Strategist, Social Ads, you own the thinking and the direction behind paid social performance for a portfolio of fashion, beauty, fragrance, and luxury clients. You turn brand and product objectives into ad concepts, you brief our AI creative studio to bring them to life, and you read the results to decide what comes next. Our proprietary AI creative strategist works alongside you to accelerate your research, ideation, and analysis.
This is performance creative for brands that cannot afford to look like performance creative. Holding both at once is the job.
The role is based in our flagship Paris office in the 20th arrondissement, a recently renovated glass-roofed atelier space.
- Translate client objectives, audience insight, and platform behaviour into ad concepts that stop the scroll on Meta, TikTok, Pinterest, and YouTube
- Build monthly creative territories per account: hooks, angles, formats, message hierarchies
- Work the specific rhythms of these categories: product launches, seasonal drops, fragrance storytelling, hero-to-hollow-to-hygiene structures, founder and ambassador content, retail and e-commerce calendars
- Bring competitive and cultural intelligence to every brief: what is working in the category, and what nobody in it is doing yet
- Own the creative narrative in front of the client, from strategic rationale to concept presentation
Briefing & directing the AI studio
- Write the briefs the studio produces from: references, framing, casting, art direction intent, motion, edit rhythm, copy and message hierarchy
- Direct the AI art directors, editors, and designers of the Paris studio, then review and give feedback until the asset hits the bar
- Be precise enough that production runs without back and forth, and available enough to arbitrate quickly when it doesn't
Performance creative & iteration
- Work from the numbers: spend, CTR, hook rate, thumbstop, CPA, ROAS, and what they tell you about creative variables
- Design test plans (hook vs hook, format vs format, angle vs angle) rather than one-off assets
- Scale winners into systematic variations, and kill what doesn't work fast
- Balance the tension explicitly: what performance data wants, what the brand's equity allows, and where the real answer sits
- Be a trusted day-to-day contact for your accounts, from brand and digital managers to marketing directors and CMOs
- Lead creative presentations and monthly performance reviews
Who you are
- 3 to 6 years in performance creative, social advertising, agency side or in-house
- Real experience with fashion, beauty, fragrance, or luxury brands, and a genuine feel for those categories
- You have shipped paid social creative that actually ran at spend, and you can walk through what you learned from it
- AI-native, or visibly obsessed with getting there: you use generative wotklfows daily and understand how image and video workflows behave, enough to know what you can realistically ask for
- Comfortable in a media dashboard and a spreadsheet, not intimidated by the performance data
- Fluent in French and English (both mandatory), fully comfortable in an international context
- Based in Paris, available to start quickly
- An international team across Paris, New York, and Los Angeles
- Production power most strategists never get: your ideas become finished assets in days, not weeks
- An AI toolset built in-house that removes most of the grunt work from the job
- A front-row seat in one of the fastest-moving spaces in the creative industry