Creative Lead

Madbox is a fast-growing mobile gaming company with a very unique way of developing games. Everything has been made for teams to take as much ownership as possible, unleash their creativity , bring performance , and have as much fun as possible.

At Madbox, the Creative Studio is the engine behind every ad millions of players see - and the team is just getting started. We craft high-performance UA creatives (video, playable, static) that directly fuel the growth of our games.

As Creative Lead , you will own the creative quality bar, shape the roadmap, and lead a team of Creative Producers. You'll combine sharp visual instincts with data-driven decision-making to turn creative hypotheses into measurable performance wins. Reporting to the Head of Creative Studio, this role is a direct stepping stone to Creative Director - and a rare chance to build a world-class creative function from the ground up in a fast-growing mobile gaming company.

Y our future responsibilities and scope:

• Define and own the creative quality bar across all UA formats (video, playable, static)
• Build and lead the creative roadmap - set hypotheses, prioritize concepts, iterate based on performance data
• Lead and mentor Creative Producers, providing clear visual direction and actionable feedback
• Analyze creative performance metrics (CPI, IPM, CTR) to inform creative decisions and A/B test strategies
• Collaborate with the UA team and marketing artists to align creative output with acquisition goals
• Manage relationships with external creative agencies, ensuring quality and brand consistency
• Leverage AI tools for ideation, prototyping, and creative analysis workflows

The profile we are looking for:

• 5+ years of experience in UA creative production or performance marketing creative direction
• Strong visual literacy, being able to articulate why a creative works in technical terms (composition, color, pacing, visual hierarchy)
• Track record of creative decisions leading to measurable performance improvements (lower CPI, higher IPM)
• Data-driven mindset, being comfortable with dashboards, A/B tests, and using data to argue for creative direction
• Experience managing or mentoring people in creative/production roles
• Experience working with external creative agencies
• Active user of AI tools for ideation, prototyping, and analysis
• Fluent English (spoken and written)

Nice to have:

• Experience in hypercasual or casual mobile gaming
• Familiarity with Blender or After Effects (understanding production constraints)

At Madbox, we value the mindset and how you can fit with our culture by sharing common values and creating great games together.

We are passionate, always pushing to the next level to learn new things. We are creative and innovative, and most of all, team players