CHIEF OF PRODUCT

Aprolis, filiale du Groupe Monnoyeur, propose à ses clients depuis plus de 70 ans des solutions de location, achat et maintenance d'engins de manutention. Partenaire et distributeur exclusif des marques Cat Lift Trucks et Crown en France, Aprolis possède la gamme de matériel de manutention la plus large du marché.

Job Purpose

Based on the activities assigned by his/her superiors, the Product Manager implements the marketing strategy and participates in sales development. He/she provides support to sales teams.

Marketing

• Implement marketing strategy (media, presentations, etc.) in collaboration with line management.
• Implement promotional actions on product ranges (destocking, discounts, etc.) in collaboration with superiors.
• Guarantee the quality and updating of product information in information systems (CRM, etc.).
• Monitor product performance indicators (sales, forecasts, etc.).
• Selecting and driving sales opportunities.
• Participate in a competitive watch to identify new opportunities (trends, new products, technologies, etc.).
• Participate in internal and external events (trade shows, etc.).

Sales Support

• Help support the sales force (pricing, sales pitch, technical knowledge, etc.) on a product range.
• Contribute to the design and animation of presentations on the product range (functionalities, evolutions, etc.) to maintain and develop the knowledge of the customer base.
• Participate in updating the sales catalog (products, features, etc.).
• Summarize and report customer requirements to line management (configuration, equipment, etc.) on a product range.

Responsibilities and Scope for Action

• Ensure implementation of the product marketing strategy.
• Accompany and support sales teams on a range of products.
• Be a privileged contact for sales teams (quotations, technical information, etc.).
• Know and apply internal and external compliance procedures and rules.

Professional Knowledge

Diploma(s) and/or experience(s)

• Bac +2 level in marketing or technical field or significant experience preferred.

Specific knowledge(s)/Technical skill(s)

• Specialized product knowledge (range, features, etc.).
• In-depth knowledge of IT tools and information systems (CRM, etc.).
• Basic knowledge of communications and marketing.
• Advanced intermediate level in English (B2).

Behavioral skill(s)

• Rigor.
• Analytical skills.
• Listening.
• Interpersonal skills.
• Responsiveness.