CDI - Responsable Relations Presse & Influence (F/H/X)

Profile

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

With 56,000 employees in 35 countries, including 5,000 in France / 15,000 in Europe & Middle East / data country/hub, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare… and much more.

Alongside the European PR & Events Director, you will excel and thrive in this role:

STRATEGY DEPLOYMENT

• Strategic Deployment: Develop and lead the overall PR and Influence strategy for Europe.
• European Steering: Oversee and support the deployment of PR and Influence across each European market in collaboration with local teams, ensuring alignment and consistency of activations and messages globally.
• Influencer and Media Selection: Establish a mapping of key influencer profiles and media outlets, ensuring their relevance and alignment with Sephora's brand strategy and image, and quantified objectives (KPIs).
• Seeding Strategy : Define and orchestrate seeding programs from conception to distribution, as a major strategic lever for amplifying influence + ensuring the correct annual calendar.
• Support for Partner Brands and In‑Store Activations: Provide strategic expertise and operational support to exclusive brands, Sephora Collection, and in‑store initiatives (e.g., launches, thematic campaigns), to maximize their PR and Influence visibility (targeted recommendations, optimisation of Sephora's presence across all PR materials and events).
• PR Tools: Design and monitor European press releases and other communication tools.
• PR Trips: Participate in the organization of major press and influencer events (e.g., SEPHORI e Europe and ad‑hoc PR trips), ensuring impeccable execution.
• Crisis Management: Contribute to crisis communication management in collaboration with the Corporate Communication teams and the European PR/Event Director.
• Monitoring: Continuously monitor market trends, PR/Influence innovations, and benchmarks.
• Calendar: Keep the annual activations calendar up‑to‑date.

ANALYSIS, IMPACT & BUDGET

• Performance Measurement: Develop dashboards and relevant KPIs to measure, analyse, and evaluate the impact and ROI of PR and Influence actions conducted in Europe. Propose strategic adjustments based on these insights.
• Tool Optimization: Ensure optimal use and evolution of monitoring platforms for precise analysis, effective reporting, and efficient follow‑up with markets.
• Budget Management: Develop, manage, and optimise the budget allocated to influence and public relations activities at the European level, ensuring efficient resource allocation.

MANAGEMENT & LEADERSHIP

• Team Animation: Animate the European PR and Influence community, fostering collaboration.
• Intern Management: Close collaboration for project follow‑up.
• Transversal Leadership: Influence and mobilise internal (marketing, social media, events, studio, etc.) and external (agencies, partners) teams around PR and Influence strategies.

Qualifications

• 5 years of experience in Public Relations and Influence, ideally gained within an international team.
• If you aspire to collaborate closely with diverse markets, animate a community, and deploy and manage the PR/Influence strategy across Europe, then this role is for you.
• Curious and passionate about the beauty industry.
• Organised, rigorous, and possessing an excellent analytical mind.
• Comfortable in an international and collaborative environment.
• Able to communicate effectively in English within a professional context (both oral and written).

Benefits

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.
• Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference.

Join us and belong to something beautiful.

At Sephora, we celebrate diversity and are committed to creating and fostering an inclusive environment for everyone.

Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.