CDD - Marketing Manager Brand Architecture & Activation Growth Relays
Martell cognac is a strategic brand for Pernod Ricard group, with 2 big geographical scopes: Asia and US/Africa. US/Africa are a strategic focus for the brand, as Martell needs to diversify&expand its geographicalfootprint. The Marketing Manager Brand Architecture & Activation Growth Relays defines the brand portfolio strategy with focus on Premium & Ultra Premium (Martell VS & Blue Swift): articulate and bring to life core products positioning (RTBs, Pack & design language), deliver innovation when proven strategic, design consumer experience platform to fit key Moments of Consumption and accelerate recruitment. The marketing manager must have both a strong commercial and marketing background, and capacity to work in close collaboration with very diverse teams: Studio, Cognac, Drive markets, Insights, Central innovation and Business acceleration teams**Your key missions****DESIGN PORTFOLIO STRATEGY & BRAND ARCHITECTURE**
- Lead Portfolio architecture Growth Relays (Martell VS/Blue Swift), and what our products stand for
- Co-lead the Gifting Portfolio strategy with Culture team, C&C and Drive markets
- Work closely with Content team to ensure consistency from ATL to BTL and drive maximum impact
- Coordinate competitive analysis, occasions, consumers
- Support Head of portfolio in 3 years planning & IBP process**LEAD THE DEVELOPMENT OF PRODUCT MIX & STRATEGIC ASSETS**
- Lead product Mix development: Packaging restages, Gifting Limited Editions, brand assets in collaboration with C&C, Insights & Cognac teams
- Design cutting edge L3F tools & activations to fit our specific Moments of consumption (Night / Cocktail), in tight collaboration with C&C and our Drive markets
- Lead projects and work closely with extended teams to ensure they are delivered on time and on budget**DESIGN EXPERIENCE PLATFORMS TO BOOST RECRUITMENT & FOSTER ADVOCACY**
- Maximize impact and immersion into our products & experiences through immersive pop-up experiences, working hand in hand with markets, Digital and PR teams (ex: Martell Tower Nigeria..)
- Work closely with Martell Education & Advocacy manager to train our global Brand Ambassadors and Brand ambassadors network in markets
- Build global Trade advocacy program that engages a community of credible bartenders around the world, to accelerate in On-Trade and encourage word-of-mouth**MANAGE CLOSE RELATIONSHIP WITH KEY MARKETS, ESPECIALLY PRUSA**
- Be the key contact for PRUSA marketing team and align global team resources to support at best
- Stay close to all Growth relays markets to deploy brand assets with consistency, while adapting to specific requirements**Starting date: 01st April, 5 months****If you recognize yourself in the description below, don’t wait to apply!*** **8/10 years** of marketing experience in FMCG/Luxury, with strong interest in Spirits industry.
- Fluent in English, French is a plus
- Strong Leadership skills and growth mindset, with capacity to drive and engage multicultural teams
- Business & consumer acumen on US & African markets is a plus
- Proven experience in Activation (On & Off-Trade), Product development and/or Bartender Advocacy**Job Posting End Date:****Target Hire Date****:** **Target End Date**: **CDD -** **Marketing Manager Brand Architecture & Activation Growth Relays**! You will be based at The Island, our office in central Paris.
Pernod Ricard is a worldwide leader in the spirits industry, with consolidated sales of €11.6 Billion in 2024, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our comprehensive portfolio of premium brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes.
We are a business with a soul: a company with family values, deeply rooted in our terroirs and legacy. We drive the long-term growth of our brands with full respect for people and the environment, while empowering our 19,500+ employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality.
Our shared purpose, mission, ambition and culture define who we are and drive our collective success.
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