Brand Planning Manager Gin & Apéritif

**Brand Planning Manager Gin & Apéritif** ! You will be based at The Island, our office in central Paris.

As part of the Gin&Aperitif Brand architecture team brand team, the Marketing Manager brand Planning will support the development and implementation of the Malibu brand strategy and drive sustainable performance growth in collaboration with marketing expert functions, boost markets and organizational stakeholders. He/she will also lead and support on the Pernod-Ricard and TAC brand planning cycle as well as other high-profile strategic projects The role will be the lead for the implementation of the TAG Management System for Malibu and will support the Director Strategy, Portfolio & Innovation – Malibu on other key strategic projects.**Your key missions:**

• Support Director with the analysis & performance & equity tracking of the Brand identifying insights to be actioned and consolidation for the BU – Aperitif & Gins
• Support performance analysis between G&A and Key Drive Markets to fuel joint strategic analysis of brand plans by ensuring the relevance and fit of marketing plans to business objectives, local needs and global brand strategy, and track business and initiatives performance
• Lead the IBP content & release in collaboration with market activation team, Global Innovation and Global RTD teams
• Support the IBP process with consolidated documents ensuring consistency across the brands and unit G&A and leading info with BAT / portfolio teams
• Championing the Crystal management system : leading consolidation for steerco week Strat meeting, lead BMF agenda with head of, Lead monthly strategic alignment meetings to ensuring timely dissemination of information to rest of brand team, affirm priorities & own budget consolidated overview & process – ensure regular training on CMS with the teams**If you recognize yourself in the description below, don’t wait to apply!**
• You have a master degree with 5+ years of experience in a similar job.* **Functional Capability**

• Analytical and insights,Strong skills in data analysis and data interpretation, Strategy planning and implementation (global strategies, positioning and identity)Experience in leading strategic alignment meetings,Strong project and budget management,Communication and stakeholder management* **Leadership Capability**Strategic ThinkingCollaboration & CommunicationCross Function team and stakeholder management**Wait, there’s more…**We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work remotely (up to 2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…*Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.***Job Posting End Date:****Target Hire Date****:** **Target End Date**:Pernod Ricard is a worldwide leader in the spirits industry, with consolidated sales of €11.6 Billion in 2024, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our comprehensive portfolio of premium brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes.

We are a business with a soul: a company with family values, deeply rooted in our terroirs and legacy. We drive the long-term growth of our brands with full respect for people and the environment, while empowering our 19,500+ employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality.

Our shared purpose, mission, ambition and culture define who we are and drive our collective success.

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