Category Manager - Beauty (fixed-term contract)
Overview
About Dyson Dyson is growing rapidly and our ambition is huge: more categories, more markets and more employees. Our technology is unique and complex, so it's up to us to explain it clearly. By working with our own internal teams, directly with engineers and the entire company, we create inspiring communications that showcase our technology. Our business strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create authentic customer and consumer experiences that are unique to Dyson.
Responsibilities
- Drive commercial success by understanding the market, consumer, competitors, and retail customers in the category.
- Analyze customer and consumer data to identify category growth opportunities, feed consumer insights back into our plans and campaign execution.
- Monitor sales.
- Conduct competitive and market analysis to define strategy and maintain the brand\'s competitiveness in its market.
- Be the point of contact to sales team; lead category trading plans and support Sales teams with their forecast.
- In charge of analyzing the business and its key indicators (KPIs) to stimulate the growth of the category: volumes, growth margin, product mix, sell-in, sell-out.
- Defend the category internally, advocating for its value and business potential to various stakeholders.
- Manage category Brand Building Investment (BBI) working closely with Head of Marketing and other budget holders.
- Additional assignments or special projects as assigned or agreed.
About You / Qualifications
- 4-5 years of experience in product or brand marketing for a Direct To Consumers (D2C) company, ideally with experience in beauty industry or personal care products.
- Bac+5 in Marketing.
- Experience managing campaigns, including translating assets, coordinating with legal teams, and managing relationships with external partners to ensure quality and timely deliverables.
- Solid knowledge of traditional and digital media.
- Excellent verbal and written communication skills.
- Commercial acumen to understand the impact of the income statement and effectively achieve category objectives.
- Ability to use creativity to develop innovative marketing strategies and initiatives.
- Collaborative team player with excellent relationship-building skills and the ability to influence internal and external stakeholders.
- Able to manage multiple complex and multiple projects simultaneously, with strong project management skills.
- Analytical mind with the ability to analyze data and derive actionable insights for business growth.
- Proficiency in Microsoft Office applications, especially Excel, for data analysis and reporting.
- Fluency in English essential (B2 minimum) and fluency in French.
#LI-AB2 Dyson is an equal opportunity employer. We know that great minds don\t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.
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