Apprenticeship – Product Lines Marketing Lead F/M

Marketing Lead for Product Lines

Be part of the solution at Technip Energies and embark on a one‑of‑a‑kind journey. You will assist in developing cutting‑edge solutions to solve real‑world energy problems while serving as the primary marketing partner for Product Lines 1 and 2. Your role involves defining, implementing, and activating marketing activities that align with both corporate and product‑line priorities.

Key Responsibilities

Marketing Liaison and Business Understanding for Product Lines

• Develop a solid understanding of the offerings, technologies, solutions, and product value propositions of PL1 and PL2.
• Understand business priorities, target markets, customer challenges, and competitive dynamics.
• Serve as the primary marketing point of contact for Product Line teams (business, sales, technology).
• Help structure and prioritize the marketing needs expressed by the PLs.

Strategic Marketing and Product Marketing

• Contribute to the analysis of markets, customer segments, and growth opportunities.
• Help clarify product and solution positioning in collaboration with PL and corporate marketing teams.
• Help formalize value propositions, key messages, and differentiators.
• Ensure alignment between Product Line business priorities and marketing activities.

Go‑to‑Market and Marketing Activation

• Contribute to the preparation of go‑to‑market strategies for priority offerings and solutions.
• Assist in identifying targets, priority markets, and marketing activation levers.
• Translate the business needs of the Product Lines into structured marketing briefs for corporate teams.
• Coordinate, with the marketing teams, the implementation of activation initiatives such as: marketing campaigns, sales enablement, key content, events, and visibility initiatives.

Operational Marketing Coordination

• Oversee the operational execution of marketing initiatives for the Product Lines.
• Contribute to the creation, adaptation, and distribution of marketing deliverables including sales materials, presentations, marketing and business content (key messages, customer case studies, articles, slide decks, brochures).
• Ensure deliverables align with the business and product priorities of the Product Lines.

Cross‑Functional Coordination and Continuous Improvement

• Facilitate collaboration between Product Lines, Marketing teams, sales teams, and other key functions.
• Contribute to the monitoring of marketing initiatives (progress, deliverables, key metrics).
• Leverage feedback to improve PL/Marketing collaboration processes and methods.
• Proactively propose initiatives to enhance the effectiveness and transparency of marketing in support of the business.

Starting Date: ASAPDuration: 2 years

About You

Education

• Bachelor’s or Master’s degree (business school, marketing, strategy, engineering with a strong business focus).
• Contract: work‑study program (12 to 24 months).

Key Skills

• Strong business acumen and strategic marketing skills.
• Ability to understand complex technological environments and offerings.
• Proficiency in analyzing, structuring, and synthesizing information.
• Excellent written and oral communication skills.
• Ability to work across departments, in a matrix organization, and in an international environment.

Languages

• Fluency in English required.
• Fluency in French.

Personal Qualities

• Intellectual curiosity and analytical mindset.
• Customer focus and understanding of business challenges.
• Organization, attention to detail, and ability to prioritize.
• Proactivity, reliability, and ability to work independently.
• Enjoyment of cross‑functional collaboration and multicultural environments.

What This Role Offers

• A comprehensive understanding of B2B marketing functions: strategy, product, operations, and communications.
• Extensive exposure to the business challenges of two major product lines.
• Experience similar to that of a Marketing Business Partner, tailored to a junior‑level candidate.
• Key skills in bridging the gap between business and marketing within an international group.