Global Marketing Director Radiopharmacy

Job Description

Lead global marketing for the Radiopharmacy (RPH) business and set, communicate and deliver a growth & marketing strategy for the RPH business. This includes share gain, commercial activation of current/future new product introductions and installed‑base growth programs. This role also develops deep qualitative and quantitative insights about the needs, wants and performance of customers, identifies keys to success, aligns strategy execution across all geographies and drives marketing innovation.

Roles and Responsibilities

Business Partnership, Growth And Marketing Strategy

• Develop and lead global growth strategies and marketing plans for the Radio pharmacy business, including value proposition design, market positioning, and promotional strategy.
• Define and own the global marketing plan, including segmentation, targeting, positioning, marketing mix, and alignment of regional execution across all geographies.
• Lead global strategy for trade shows, customer visits, demo sites, and other customer engagement activities.
• Partner with Regional Marketing & Product Managers to deliver effective product, commercial, and sales training programs for Sales Specialists & Generalists.
• Drive market share growth through successful commercial activation, new product introductions (NPIs), and installed‑base growth programs.
• Lead the Marketing Commercial Activation process across all Radio pharmacy product segments.
• Collaborate cross‑functionally with marketing communications, digital teams, and other enabling functions to ensure integrated, impactful marketing execution globally.

Customer Insights

• Develop deep customer understanding through qualitative and quantitative insights, assessing customer problems, unmet needs, and product performance.
• Evaluate portfolio performance vs. customer expectations and competitive landscape to identify growth opportunities.
• Create and manage a global segmentation strategy to strengthen value propositions and improve targeting.
• Interpret internal and external business challenges and recommend best practices to enhance product, process, and service effectiveness.
• Stay ahead of industry trends, regulatory changes, and market shifts that may impact global strategy.

Competitive Intelligence & Portfolio

• Lead the collection, synthesis, and distribution of competitive insights to inform business and product strategies.
• Define portfolio positioning, pricing strategies, and targeting approaches to support market share growth.
• Assess and communicate portfolio competitiveness across regions and segments, considering current performance and future market dynamics.
• Support organic and inorganic growth initiatives through competitive assessments, opportunity analysis, and market research guidance.

Required Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Biomedical Engineering, Biosciences or a related field.
• 10+ years marketing/commercial experience with 5+ years of product marketing experience.
• 3+ years of experience in field or regional product marketing, including product launch and/or pricing experience.
• Knowledge of healthcare market.
• Fluent in English.
• Excellent project management skills with demonstrated ability to lead programs & projects.
• Ability to collaborate with diverse teams and functions across a matrix organization.
• Strong oral and written communication skills.
• Strong interpersonal and leadership skills.
• Tenacity and persistence to overcome obstacles and deliver results.

Desired Characteristics

• MBA, Master’s Degree in Marketing.
• Product Management or Sales experience.
• Experience running medical/customer/sales advisory boards.
• Financial acumen – budgeting, ROI calculations, basic finance understanding.
• Understanding of emerging marketing tools/trends & marketing automation.
• Ability to drive and implement change, including measuring and monitoring progress.
• Strong business acumen and organizational skills.
• Ability to operate effectively in a multi‑tasking, dynamic environment while maintaining a forward‑thinking, customer‑first attitude.
• Establish and maintain positive work relationships with peers, management, and customers displaying willingness to understand diverse points.

Additional Information

• Relocation Assistance: No

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.