ALTERNANCE - Assistant Brand Manager - Transitions Global Marketing F/H

Overview

Join the Transitions Global Marketing team and support the development of new innovations for the Transitions brand and contribute to other key collaboration projects with other brands of the group (Frames Brands, Lens Brands & Wearables). The role reports to the Global Brand Collaboration Manager and involves active participation in project management activities, coordinating timelines, aligning stakeholders, and developing impactful assets to ensure successful execution of Transitions innovation initiatives.

Responsibilities

• Support the Global Brand Collaboration Manager on executing the innovation plan throughout the year, coordinating the launch of new lens innovations from concept to launch.
• Conduct competitive analysis and support product positioning decisions.
• Define the story/marketing concept, including insights, benefits, reason to believe, and perform performance & claim assessment in collaboration with R&D and Legal.
• Develop all B2B and B2C communication and marketing materials to support the launch of the innovation.
• Deliver product guidelines documents to facilitate deployment plans and support regional marketing teams on their local needs.
• Conceive and evaluate sales‑aid tools together with the Brand Activation & Go‑to‑Market team.
• Support the development of frames and wearables collaboration projects.
• Craft new stories, building on the right B2C and B2B messages in collaboration with other brands (frames brands, lens brands, wearables such as Ray‑Ban, Meta, Nuance Audio).
• Formulate proposals for product assortment.
• Ensure alignment of key stakeholders (other internal teams, regions, etc.).
• Collaborate with different functions and departments such as R&D, Consumer Insights and Category, Activation & Events, Communication and Legal, Medical affairs teams.
• Work closely with the creative hub, agencies and external partners to brief them on project requirements and needs.

Qualifications

• Previous experience in Marketing, Innovation or Business‑oriented roles.
• Interest in Optics is appreciated.
• Demonstrated initiative, curiosity, and a strong willingness to learn.
• Good organizational and time‑management skills.
• Ability to work independently while thriving in a collaborative environment.
• Strong interpersonal and communication skills.
• Proficiency in Microsoft Office, with a particular focus on PowerPoint.
• Fluency in English.

Additional Information

Location: Charenton‑le‑Pont

Start Date: September 2026

Working Pattern: 3 days in the office / 2 days at school

La Diversité, l’Equité et l’Inclusion font partie des valeurs fondamentales de notre Groupe. Depuis de longues années, nous nous attachons à créer un environnement de travail où chaque personne se sent soutenue, valorisée et respectée, quel que soit son profil.