Account Director, Influencer Marketing

Position Overview:

Viral Nation is seeking a dedicated Account Director with a robust mix of influencer marketing, social media, analytics, and content marketing experience. By nature, they are a confident, courageous and strategic leader who excels in building bulletproof relationships with both their clients and their internal team. They are known to bring value to every conversation, provide consultative direction to their clients, and know when and how to challenge the status quo within our ever-changing industry.

Responsibilities:

Serve as the day-to-day primary point of contact for key clients, owning strategic relationships and ensuring consistent alignment to goals, KPIs, and performance expectations.

Identify, develop, and surface growth and expansion opportunities across accounts, partnering with CSLs and internal teams to drive revenue and long-term client value.

Lead strategic planning, quarterly business reviews, success measurement, and account vision-setting, ensuring narratives are insight-driven, performance-focused, and tied to client impact.

Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events, ensuring flawless delivery across all products and services.

Lead and oversee creator communications for Macro & Mega tiers, ensuring white-glove talent management, clear expectations, and strong partnership execution.

Manage campaign pacing, KPIs, optimization efforts, and overall program success to consistently meet or exceed performance benchmarks.

Drive elevated brand storytelling, creative ideation, insights, and analytics, pushing teams to deliver innovative, differentiated work across a client portfolio.

Lead the BI partnership kickoff for all key accounts, aligning on measurement frameworks, KPIs, reporting timelines, and success metrics in collaboration with the CSL.

Own the wrap-report workflow, coor