(W/M) Healthcare Product Marketing Manager – EMEA

Job Description

Wandercraft is looking for a hands‑on Healthcare Product Marketing Manager to lead EMEA go‑to‑market — accelerating Atalante X adoption across France, Europe, and the Middle East and supporting the EMEA launch of Eve, our personal exoskeleton, with localized assets, insights, and KOL engagement.

You will own messaging, positioning, and the full customer journey across the region, empowering users, companions, prescribers, KOLs, and clinicians to embrace next‑gen mobility — both in rehabilitation and at home. If you’re a self‑starter who thrives on building from zero and wants to make a real impact on people’s lives, this is your chance to define what’s possible in robotics.

Key Responsibilities

• Develop and execute integrated GTM plans for EMEA, with a primary focus on accelerating Atalante X across France, Europe, and Middle East and supporting Eve’s European launch through localized assets and shared global campaigns with the United States and Middle East.
• Own the EMEA customer journey and marketing funnel across both products, from awareness through deployment and long‑term customer experience.
• Design, launch, and optimize multi‑channel campaigns (digital, events, social, print) targeting users, companions, clinicians, hospital decision‑makers, and the broader stakeholder ecosystem.
• Translate field insights from European centers into messaging, value propositions, and product roadmap input — keeping EMEA, the Americas team, and product tightly aligned.
• Own creation of localized content — brochures, case studies, whitepapers, explainer videos, and patient success stories — and manage the contractors and translators who support production.
• Build a steady patient pipeline for Atalante X customers and future Eve channels in EMEA, including support for forthcoming Wandercraft Walk centers and/or distribution partnerships in Europe.
• Run a regional social media, influencer, and community strategy in partnership with comms and events.
• Adapt Eve’s U.S. campaign assets for European audiences and feed regional insights back to the Americas team so the Eve narrative is reinforced — not duplicated — across continents.
• Equip EMEA sales teams and distributors with tailored enablement — product information, objection handling, demo scripts, training — localized for European clinical and reimbursement contexts.
• Organize and support launches, congresses (e.g., SantExpo, SOFMER), and association partnerships to drive pipeline.
• Coordinate with the Americas PMM on launch playbooks and shared assets so Eve benefits from one globally coherent toolkit.
• Partner with marketing strategy & ops to monitor the EMEA funnel and track trends, reimbursement shifts, and competitive dynamics.
• Engage KOLs, patient advocacy groups, and rehabilitation professionals to build trust and feed insights into regional and global strategy.
• Use campaign performance data to iterate, and share learnings with the U.S. team to strengthen Eve’s overall GTM.
• Represent Wandercraft at events, site visits, and with our Test Pilot network (~30% travel, primarily EMEA, with occasional U.S. trips).

Preferred Experience

• 5+ years’ experience in product marketing — preferably medical device, healthtech, or robotics — with a track record of successful launches and accelerating in‑market products.
• Strong downstream and upstream skills: campaign design, content, digital marketing, sales enablement, and data‑driven collaboration with product on the roadmap.
• Excellent collaboration skills across sales, distributors, product, clinical, regulatory, and a U.S.-based sister marketing team.
• Passion for building from zero in a high‑growth startup and comfort operating across two product lines and two regions.
• Full professional fluency in French and English required; additional European languages or Arabic a plus.
• Bachelor’s degree required; MBA or relevant master’s preferred.
• Experience marketing into European healthcare systems, with working knowledge of CE Mark / MDR and at least one major European reimbursement pathway (e.g., LPPR, NHS, GKV) a plus.

Wandercraft provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to color, religion, sex, sexual orientation, gender identity, national origin, age or disability.