VP of Product - CPA Portfolio

About Shine

Shine exists to help freelancers and small business owners reclaim the joy of working for themselves. Running a business shouldn't mean drowning in financial admin – it should be inspiring and rewarding. Our app brings banking, invoicing, accounting and admin together in one place, so entrepreneurs can focus on what matters most: growing their business and enjoying the freedom of working for themselves.

Shine is joining forces with Cegid, a leading European provider of business management solutions. As part of this acquisition, we’re entering an exciting new chapter – expanding our reach and accelerating our mission to become Europe’s leading financial co‑pilot for SMBs.

We’re a multicultural team of over 400 people across France, Germany, Denmark and the Netherlands. By bringing together leading European fintechs like Shine, Kontist and Tellow, we've built a single, intuitive platform designed for simplicity, speed and accuracy, backed by local, award‑winning support.

The integration with Cegid adds a rich portfolio of CPA‑facing tools to our ecosystem – and with it, the opportunity to modernise one of the most complex and consequential domains in French professional accounting.

Product CPA at Shine

We recently integrated a new product line into the Shine ecosystem, representing an exciting opportunity to modernise long‑standing workflows and elevate product practices in a complex domain.

Your Role as VP of Products

You will report directly to our Chief Product & Technology Officer and collaborate closely with engineering on technical decisions, including API design, data flows, architecture trade‑offs, integration patterns, and long‑term system evolution. You’ll also support product teams as they shift from traditional product ownership toward modern, empowered product management.

Track 1 — Build: Tax Accounting in Shine

You will define and deliver the roadmap for a new specialist Tax Accounting product within Shine, built from the ground up to serve expert‑comptables at the complex end of the French compliance cycle: TVA declarations, révision comptable, and the filing of liasses fiscales. This is a greenfield build inside an established platform – it requires both product vision and genuine fluency in the regulatory and workflow realities of French professional accounting.

Track 2 — Consolidate: Unifying the CPA Portfolio

The integration with Cegid brings a rich set of established CPA products into the Shine ecosystem. Over the coming years, you will lead the consolidation of this portfolio – progressively bringing clients onto modern, unified tooling in a way that is well‑planned, well‑communicated, and respectful of the workflows expert‑comptables depend on.

The Leadership Mandate

You will manage 4+ direct reports, each leading their own product teams. A key part of your role is keeping those teams focused, energised and proud of their work through a sustained period of strategic change – ensuring that every phase of the portfolio evolution feels purposeful and well‑executed, not just for clients but for the people building it.

You Will

• Define and drive the multi‑year product strategy for the CPA portfolio, covering both the new Shine Tax Accounting module and the consolidation of the Cegid CPA product range.
• Lead the portfolio consolidation programme – designing the client transition roadmap, sequencing the move to unified tooling, and ensuring continuity for expert‑comptables at every step.
• Build the specialist Tax Accounting product within Shine – covering TVA, révision comptable, and liasse fiscale from day one, with the depth and rigour that expert‑comptables require.
• Navigate the French regulatory and client environment – liaising with expert‑comptable firms, understanding the constraints of the DGFiP filing cycle, and ensuring all product decisions are grounded in compliance reality.
• Lead and develop 4+ product leaders, keeping teams motivated, high‑performing and proud of their work through a sustained period of strategic evolution.
• Partner closely with Engineering on architecture, API design, data flows, and long‑term system evolution – especially the integration between Cegid’s mature systems and Shine’s modern platform.
• Collaborate with senior leadership on the multi‑year transformation plan and represent the CPA product portfolio at executive level.
• Elevate product practices across the teams: support the transition from traditional product ownership toward modern, empowered product management.

Paris Location - Hybrid x3 days per week

About You

• 10+ years in product management, including senior product leadership of a multi‑product portfolio.
• Proven experience leading a product portfolio through significant change – a platform consolidation, a post‑merger integration, or a major client transition programme – with strong client retention and team engagement throughout.
• Genuine interest in, or expertise in, accounting or tax workflows – ideally French (TVA, révision comptable, liasse fiscale). Curiosity about hard regulatory domains is essential; prior deep expertise is a significant advantage.
• Demonstrated ability to build, grow and lead a product team, including developing product leaders.
• Proven delivery of commercially successful products loved by customers, with quantified business outcomes.
• Strong technical fluency – able to engage meaningfully with engineering teams on architecture, APIs, event streaming, and integration patterns.
• Full French fluency (written and spoken) – this role operates in a French regulatory environment, with French clients and French teams.
• An execution style that is analytical, commercially grounded, structured, and pragmatic – with the ability to prioritise ruthlessly and delegate with confidence.

Bonus Points

• Experience building accounting, ERP, or financial compliance products.
• Experience in environments transitioning from product‑owner to product‑manager practices.
• Exposure to multi‑product portfolio management with heterogeneous client bases.
• Familiarity with the Cegid or Sage product ecosystem.

What We Offer

• A rare, career‑defining mandate: building a new professional accounting platform while managing a complex, multi‑year transformation.
• A seat at the table: you will report directly to Alessandro, our Chief Product & Technology Officer with visibility across the combined Cegid/Shine executive team.
• A strong team to lead, with deep domain knowledge and genuine pride in the products they build.
• A company that moves fast, takes product seriously, and is at an inflection point in its history.