VP Growth

At Joko, we help consumers shop smarter. Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money. Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko. From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We’re now building an AI‑powered shopping assistant to help users find the best products by price, quality, and environmental impact. Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US. It’s still day 1, come build the future of shopping with us.

What you will do

As VP Growth , you own and scale Joko’s B2C growth engine end‑to‑end: acquisition, activation, retention, and reactivation. Your mission: drive profitable, scalable growth and bring Joko to millions of users across France, the US, and beyond. You operate at both leadership and execution levels, shaping the vision while ensuring fast, high‑quality delivery. You report to the CMO and lead the Growth Team, building a world‑class, AI‑powered growth organization.

• Build, run, and continuously arbitrate Joko’s full‑funnel growth engine: improve every step of the user journey from acquisition, activation, retention, and reactivation to grow a valuable, engaged user base.
• Own and optimize our growth budget and LTV/CAC ratio: maximize efficiency across all growth channels and levers including referral, ads, influence, growth partnerships, and more (you tell us what’s next).
• Identify and activate new growth loops: explore new channels, test innovative formats, and launch breakthrough ideas that unlock incremental and scalable growth.
• Partner with Product, Data, and cross‑functional teams: drive marketing initiatives within Joko’s growth roadmap alongside our Growth Task Force to ensure alignment and fast execution across the company.
• Own measurement, attribution, and incrementality: ensure we track the right KPIs daily, run incrementality tests, and maintain a strong data foundation that supports confident decision‑making.
• Scale AI across growth: automate campaign operations, accelerate creative production, enhance segmentation, and use predictive models to guide prioritization.
• Lead and scale the Growth Team (5 people today and growing): build a high‑performing team, foster a culture of experimentation, speed, and ownership, and raise the bar on impact.

Who we’re looking for

• Experience: 10+ years in growth, performance marketing, or full‑funnel B2C growth (mobile app or marketplace), with a proven track record of delivering profitable, sustainable growth at scale.
• Deep channel expertise: strong ownership across key channels including Meta, TikTok, Google, ASA, affiliates, referral, influencer, and partnerships, with clear budget accountability.
• Operator mindset: set clear direction and translate it into execution, with strong judgment on where to invest for maximum ROI.
• Highly data‑driven: rely on experimentation, cohort analysis, and funnel metrics to guide decisions and prioritize effectively.
• Hands‑on approach: stay close to execution, unblock teams quickly, and jump in when needed to move things forward.
• AI‑native mindset: use AI daily and know how to scale operations through automation, agents, and workflow improvements.
• Team leadership: experience hiring, managing, and scaling high‑performing teams, and drive performance and accountability.
• Languages: fluent in French and English, written and spoken.

Our perks

• Flexible remote: If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.
• Work from anywhere: work from most countries in the world for up to 3 months per year.

On Top Of That, We Offer Plenty Of Perks

• Top‑market compensation
• Equity for everyone with the chance to own a piece of what you build
• Half‑day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills
• Yearly offsite in amazing locations and budget for team‑building events & monthly in‑person gatherings
• Contribution to your ClassPass subscription
• 8‑week leave paid 100% for the second parent
• And much more, check the full list here!

Our hiring process

• Intro call: Quick screening with the Hiring Manager or the Talent team.
• Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams).
• Step 2 – Role‑specific assessments
  • For non‑engineering roles: a take‑home case study followed by a 45‑min interview. We assess both your output and how you think in real time. The exercise will be relevant to your role (e.g. analysis, strategy, or process design).
  • For engineering roles: a 90‑min live technical interview on CoderPad covering code understanding, review, system design, and product thinking (with AI serving as a collaboration tool).
• Step 3 – Leadership interview (45 min): Conversation with a SteerCo member and a Founder.
• References: up to 3 calls with former colleagues or managers.

You may also be invited for coffee with team members to get a feel for our culture.