UX-UI CRO Specialist - H/F

Launched 40 years ago, Micromania quickly established itself as France’s leading video game distributor. Since 2017 we have embarked on a new grand adventure, expanding beyond video games into the wider Pop Culture market with the ambition of becoming number one. We are transforming the company to serve this new vision: liberating the power of imagination! Whether it’s a Spider‑Man mask, a lightsaber or battling demons and dragons, every Pop Culture fan now has an outlet that lets them live their passions fully. With 1,400 employees, over 340 stores, an e‑commerce site, a mobile app and 10,000 product references from top licences (Star Wars, Marvel, Nintendo, etc.), Micromania serves 3.4 million active customers and a growing community. Our entrepreneurial culture emphasizes action and results, structured field management, logistics performance and responsiveness, strong presence in e‑commerce and digital, and most importantly, close connection with our customers and a willingness to meet their wildest expectations in gaming and Pop Culture. All positions are open to people with disabilities, regardless of the type of contract or disability, provided the applicant possesses the required skills, attitude and abilities for the role. Pourquoi rejoindre Micromania‑Zing?

• Join a leading gaming and pop‑culture player in France
• Help transform a high‑traffic e‑commerce platform
• Work on concrete conversion, personalization and user‑experience challenges
• Have a direct, visible impact on business performance

Le Poste

As part of Micromania‑Zing’s e‑commerce team, you will contribute to the continuous optimization of the user experience and commercial performance of the site. Your mission: transform journeys, content and interfaces into measurable levers of conversion, engagement and revenue. At the intersection of CRO, UX, web‑merchandising, content and data, you will drive data‑driven optimizations that blend user experience, reassurance, community engagement and business performance. You will work in a high‑traffic e‑commerce environment focused on gaming, pop‑culture and derivative products, collaborating closely with e‑commerce, acquisition, data, design and development teams.

Vos missions

Optimisation de l’expérience utilisateur & CRO

• Identify friction points in customer journeys and formulate optimization hypotheses
• Design, pilot and analyse A/B tests and personalization mechanisms
• Leverage behavioral data to improve conversion rates and engagement
• Produce performance‑oriented wireframes, journeys and prototypes
• Optimize desktop and mobile interfaces with a mobile‑first approach
• Track and analyse key KPIs: conversion, add‑to‑cart, bounce rate, checkout completion, engagement

Contenu, SEO, UGC & webmerchandising

• Create SEO‑ and conversion‑optimised content and landing pages
• Participate in the e‑commerce editorial strategy linked to commercial peaks and product launches
• Improve content structuring, internal linking and product highlighting mechanisms
• Develop solutions for exploiting user‑generated content (UGC): reviews, ratings, photos, community content
• Enhance the visibility and impact of customer reviews in journeys and product pages to reassure and convert
• Drive content performance using GA4 and behavioural analytics tools

Profil Recherché

• Expertise in A/B testing and personalization tools
• Experience with behavioural analytics tools (Clarity, Hotjar, Contentsquare, etc.)
• Proficiency with wireframing and prototyping tools (Zeppelin, Figma, Adobe XD, etc.)
• Good understanding of e‑commerce KPIs and conversion mechanisms
• Strong sensitivity to UX principles, accessibility and mobile‑first design
• HTML/CSS knowledge is a plus

• Excellent writing skills and editorial sense
• Mastery of on‑page SEO fundamentals and intent of search
• Experience optimizing UGC and customer reviews for conversion
• Clear understanding of SEO, UX and business impacts of user‑generated content
• Experience with e‑commerce CMS (Salesforce Commerce Cloud, Magento or equivalent)
• Experience in web‑merchandising and commercial animation
• Strong command of GA4 and content performance analysis

• Data‑driven and performance‑focused culture
• Analytical mindset and ability to translate insights into concrete actions
• Test‑&‑learn culture and continuous improvement mindset
• Autonomy and prioritisation skills
• Curiosity, creativity and appetite for innovation
• Excellent communication and reporting skills
• Strong interest in gaming, pop‑culture and e‑commerce