Trade Marketing Manager - France

Department: GTM EU Growth | Retail & Trade Marketing

Location: Paris, office-first

Employment type: Full-time, office-first

Team Description

France is SumUp's most important retail market, and this role is at the centre of making it perform. Based in Paris, you'll be close to the retailers, the field team, and the commercial decisions that matter most. You'll own the full trade marketing picture for France: setting the strategy, shaping the plans with key retail partners, and leading a field team to execute them across more than 1,400 stores. This role is for someone who spots the gap, builds the plan, and gets it done, whether that means negotiating a display brief with a major retailer or redesigning how the field team tracks in-store performance.

What You'll Do

• Develop and execute trade marketing strategies for the French market, focused on driving sell‑out, new account acquisition, and net revenue growth
• Lead and coordinate the external field execution team (Field Operations Manager, Project Manager, and Merchandisers) to deliver outstanding in‑store results
• Monitor and improve in‑store execution through our Perfect Store framework, identifying gaps and driving action plans across key retail partners
• Experience leading and earning the trust of senior external stakeholders, treating them with the same rigour and care as internal team members
• Collaborate with Business Development Managers to define tactical and annual plans for key accounts, and align commercial and marketing priorities
• Partner with the Marketing Development team to build bespoke campaigns and initiatives tailored to the French retail landscape

You’ll be great for this role if…

• Solid experience in trade marketing or retail marketing within the French market, ideally with a background in FMCG or consumer electronics
• Proven ability to manage multiple projects simultaneously, keeping delivery on track across agencies, field teams, and internal stakeholders
• Strong written and verbal communication skills in both French and English, with the ability to produce clear, structured briefs and present confidently to retail partners
• Confidence leading and developing people, whether they sit inside the organisation or outside it
• Comfortable moving between strategic planning and hands‑on execution without losing momentum
• A track record of taking ownership, following through on commitments, and building trusted relationships quickly across teams

Benefits

• Opportunity to work with a truly global, multicultural team from our Paris location with an office‑first setup
• Commitment to Diversity and Inclusion: an inclusive environment values and respects everyone’s perspectives
• Enrolment in our Virtual Stock Option programme: own a stake in SumUp's future success
• A dedicated annual L&D budget of EUR 2000 for your individual development, which can be used to attend conferences or advance your career through further education
• Financial security: corporate pension contributions that support your long‑term future
• Healthcare support: we cover 50% of the monthly cost of your health insurance for your Mutuelle and Prevoyance
• Extra allowances: we offer restaurant tickets (Swile) and cover transportation costs
• Generous time off: 25 days of paid leave, plus bank holidays and special leaves
• Regular breakfasts, team events, office parties & sports activities
• Break4me: a 1‑month sabbatical after 3 years of service
• Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in its workforce. We do not discriminate in hiring or employment decisions based on race, colour, religion, etc. We commit to a safe, respectful workplace. Discover more about our culture and opportunities on our careers website.