Chargement en cours

Trade Marketing Manager

PARIS, 75
il y a 3 jours
Job DescriptionKey roles and responsibilities:Understand channels dynamics, evolution and needs of different types of channels and customer segments

Set brand priorities per channel and type of outlet and allocate Trade Marketing budget accordingly

Implement commercial drive cycle to increase the commercial results in driving distribution, depletion and share of market gains ensuring positive ROIIdentify store-level opportunities and set dedicated plans to drive executional excellence in field, with merchandising tracking system

Set visibility targets and priorities (shelf space, special displays)

Develop guidelines and supporting material to help field Sales force implement those targets through trainings and clarification of development areas

Perform trade visits in KA and traditional off-trade stores in order to evaluate partners and KA field force performance

Coordinate with marketing in order to accompany brand plan with specific brand promotions (adapted to different types of clients)

Ensure on-trade leadership in terms of presence and visibility

Dimension and perimeter:Reporting to: Head of BDNumber of direct report : none

Main contacts outside Pernod Ricard : Sales & Marketing managers at distributor teams

Main contacts within Pernod Ricard: PR MENA marketing team, Area Managers, customer service, Supply chain, Finance departments

Perimeter of the position :- Local                                                                             Comments :  Trips to main organized markets of PR MENA (Israel, Lebanon, Cyprus, ...), and to PR seminars.

Implication in one or several instances :- Yes                                                                                 Comments: Professional trips (% of time working): 30-40%Profile : Education : Business school or similar level from University

Professional background expected : 3 to 5 years of sales/trade marketing experience, preferably in the spirits business or in the MENA region

Demonstrated a track record of guiding and developing a team

Languages and other competencies : English : fluent

French: fluent

Excellent skills in presentations / super user of Windows pack office (Powerpoint, Excel)

Leadership skills: Self-Starter, conscientious and uses initiative

Comfortable working self-guided

Flexible and adaptable to change

Passionate and committed to the role and PR brands

Commercially astute and a great negotiator

A team player that encourages collaboration

Ability to guide decisions made by key internal and external stakeholders

Job Posting End Date:Target Hire Date:2022-09-25-07:00Target End Date:Summary

Location: Paris

Type: Full time

Entreprise
Pernod Ricard
Plateforme de publication
JOBRAPIDO
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