TikTok Shop - Strategy Manager, Business Planning & Operations, Paris

Responsibilities

The Business Planning & Operations team take a strategic approach to driving impact cross‑functionally across TikTok. They work with multiple business units and senior stakeholders including, but not limited to, Category, Partnerships, Strategy, Governance & Experience and Data Science. This team drives forward business growth and operational efficiency by providing significant business diagnosis and practical solutions through the use of analytical insights.

• Collaborate with category managers to design and execute category operation strategies, including partner, product, and content strategies to drive business growth.
• Analyze partner segments and optimize short video and live streaming strategies tailored to different partner characteristics.
• Develop and refine product selection strategies based on user preferences and platform insights.
• Optimize business SOPs, conduct root cause analysis, and provide scalable solutions for category‑level operational issues.
• Build best practices and playbooks to enable partners to implement effective, data‑backed strategies.

Minimum Qualifications

• Demonstrable experience working in one or more of the following areas: Operational Strategy, Management Consulting, Growth Strategies, Commercial Analysis.
• Strong data sense and analytical skills, with the ability to derive actionable insights from complex datasets.
• Experience overseeing strategic projects, driving forward cross‑team collaboration and influencing decision‑making through data with actionable insights.
• Solid logical thinking and problem‑solving capabilities.
• Excellent communication and cross‑functional collaboration skills.
• Fluent in English or Chinese to be able to work with internal stakeholders based in London and in China.

Preferred Qualifications

• Experience working in a consumer‑focused environment such as Commerce, Retail, FMCG, Social Media, Technology, or Entertainment.
• Knowledge and understanding of business models similar to TikTok and other content‑based platforms.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover, and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We are resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe – and so does our workplace. We celebrate our diverse voices and strive to create an environment that reflects the many communities we reach.