TikTok Shop - Mass Account Manager, France

About the Team

The Merchant Growth team manages the incubation journey for high potential sellers within TikTok E-commerce EU.As an integral part of the team you'll take ownership of designing effective outreach programs, growth work-streams, thus empowering our merchants to grow and scale their business.This role is suited either for an experienced Operations Manager, Program Manager or Project Manager, with e-commerce experience or in management consulting, analytics field.

Responsibilities

• Lead end-to-end incubation operations for high-potential partners, including onboarding, launch planning, performance acceleration, and ongoing success on the platform.
• Own the strategy and execution to increase the number of active sales partners and drive high-quality partner growth for TikTok Commerce, including developing lifecycle incubation plans and optimising growth levers through various proof-of-concept (POC) initiatives.
• Act as the key point of contact for senior and cross-functional stakeholders, leading high-level strategic discussions, aligning priorities, and driving decision-making to achieve business growth and incubation targets.
• Identify scalable growth opportunities and design/roll out programs to improve partner performance (e.g., video/LIVE challenges, lifecycle email campaigns, enablement initiatives).
• Conduct deep-dive analyses to understand partner segments, diagnose performance blockers, and surface root causes using data analysis, partner interviews, and surveys; translate insights into actionable product and process improvements.
• Design and manage partner communication channels (Lark groups, IM, etc.) to run mass account management activities including forecasting, troubleshooting, partner education, and incubation program delivery.
• Capture, document, and share learnings to establish best practices, influence internal and external stakeholders, and drive continuous improvement across incubation and partner growth programs.

Notice

Some business travel required between London & Paris.

Minimum Qualifications

• Bachelor’s degree or above, with 3+ years of experience in mass account management or partner incubation; proven track record managing hundreds of partners at scale.
• Fluent in English and French due to working and speaking directly with partners, strong understanding of e-commerce market, consumer behaviour, and digital/mobile commerce trends.
• Strong analytical skills and business judgment; able to turn complex data into clear opportunities and action plans.
• Advanced Excel proficiency, including building and auditing formulas (e.g., XLOOKUP/VLOOKUP, INDEX-MATCH, IF/IFS, SUMIFS/COUNTIFS) and working with large datasets.
• Results-driven with strong ownership and accountability.

Preferred Qualifications

• Excellent cross-functional collaboration skills; able to influence and drive projects forward with diverse stakeholders.
• Fast learner and self-starter; entrepreneurial mindset with comfort operating in ambiguity and rapid change.
• Hands-on and pragmatic; willing to dive into detail and handle operations when needed.