TikTok Shop - Electronics Key Account Manager

Overview

The authenticity of TikTok has created a new way for brands and merchants to meaningfully connect with creators and the community. Through an innovative E‑Commerce platform that helps shoppers discover and purchase products within the app, TikTok Shop enhances promotion and sales for merchants and brands with an entertaining user experience. We are committed to supporting merchants and creators through our safe and trusted shopping platform.

Role & Responsibilities

• Major Account Acquisition
  • Own the acquisition pipeline for priority Electronics brands in France and selected EU markets—identify, prospect, pitch, and sign strategic accounts that move category GMV.
  • Lead end‑to‑end commercial closings—from first outreach through term sheet, onboarding, and first 90 days of activation.
  • Engage C‑suite, VP, and Director‑level stakeholders at target brands—Heads of E‑Commerce, Digital Directors, Country GMs, DTC leads—and position TikTok Shop as a strategic, must‑win channel.
  • Navigate complex, multi‑market brand organisations—align local market teams, EU HQ, regional commercial leads, and category directors around a single partnership vision.
  • Develop and execute tailored acquisition pitches—category analysis, opportunity sizing, competitive positioning, joint business plans, and commercial terms that are compelling to senior decision‑makers.
  • Partner cross‑functionally with category, campaigns, creator, operations, logistics, product, and policy teams to remove friction and accelerate time‑to‑first‑sale for newly signed accounts.
  • Drive participation in major commercial moments—product launches, seasonal campaigns, tent‑pole shopping events—to ensure newly acquired accounts activate with impact.
• Incubation & Long‑Term Growth
  • Own ongoing account growth for acquired partners—sign the account, keep it, and be accountable for its sustained GMV growth and strategic progression on TikTok Shop.
  • Drive continuous performance improvement through data‑driven recommendations: content strategy, creator collaboration, livestream and short‑video activation, pricing, promotions, assortment expansion, and operational readiness.
  • Lead intra‑EU scaling—identify partners ready to expand beyond their initial market, build the cross‑market rollout plan, and coordinate with local teams to launch and scale in additional EU countries.
  • Build repeatable growth playbooks that can be deployed across other categories and countries.
  • Surface structural insights—competitive gaps, product friction, policy barriers, category trends—and feed them back into category strategy, product, and leadership.

Qualifications

• Minimum Qualifications
  • 5+ years of work experience in Operations, Account Management, or a similar field.
  • Proven track record in a direct acquisition, business development, or strategic sales role—closed enterprise‑level deals or signed major brand/merchant partnerships.
  • Experience engaging senior stakeholders and closing deals requiring alignment of multiple decision‑makers across complex organisations.
  • Strong commercial acumen—size opportunities, build business cases, negotiate terms, drive measurable outcomes using data.
  • Understanding of social commerce, content‑led commerce, creator ecosystems, livestreaming, and short‑video formats—or ability to learn quickly.
  • Fluency in French to facilitate collaboration with French stakeholders.
  • Ability to thrive in ambiguity and a matrixed environment.
• Preferred Qualifications
  • Existing network in the European Electronics industry.
  • Deep knowledge of the European Electronics e‑commerce landscape.
  • Experience owning senior account relationships across multiple European markets.
  • Prior experience in marketplace, platform, or social commerce roles driving named‑account deals.
  • Eager to win, growth‑driven, commercially minded, results‑oriented, collaborative, open to change, fast learner with sound judgment and structured thinking.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.