Ticket Sales and Operations Officer, University Advancement

Job Description Summary

Under general supervision, the Tickets Sales and Operations Officer serves as a revenue and attendance generation specialist for the Speaker Forum and is responsible for increasing event attendance and ticket sales through the identification, cultivation, and development of prospective clients into established, paying clientele.

The Tickets Sales and Operations Officer sells multiple ticket‑related products, primarily via outbound communication using Face‑to‑Face Speaker Forum data. With a focus on long‑term customer relationship building, this role develops prospects into clients and provides customer service to existing clientele via telephone, email, mail, and in‑person interaction, including out‑of‑office meetings and in‑event contact. Additionally, the officer supports day‑to‑day ticket operations and will master the Ticketmaster Archtics ticketing system under the guidance of the Director of Ticketing & Financial Operations. This position also manages several non‑revenue‑generating projects and campaigns to increase overall event attendance, such as complimentary student ticket registration and distribution and sponsored ticket programs. The role requires a high level of discretion due to access to highly confidential information.

This position is not eligible for sponsorship of non‑immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply. Applications will be accepted through 11:59 PM EST, August 14, 2026.

Essential Functions

• Ticket Sales (50%)
  • Generate departmental revenue through the sale of individual event tickets, subscriptions, memberships, and sponsorships, including new prospects and renewals.
  • Develop relationships with potential clients through outbound phone calls, emails, mailings, and in‑person interactions.
  • Maintain accurate recordkeeping within the departmental CRM system for communications with prospects and clientele.
  • Create lead lists through various prospecting activities.
  • Process and collect payments for all sales (card payments, checks, etc.).
  • Manage and monitor accounts receivable.
  • Develop and issue invoices and receipts.
• Campus & Community Attendance Initiatives (20%)
  • Manage community‑wide student attendance initiatives for college, university, and high school students.
  • Coordinate distribution of promotional materials (posters, yard signs, etc.).
  • Execute on‑campus tactics such as promotional tables, flyer distribution, and event ticket giveaways.
  • Collaborate with local non‑profit organizations to provide tickets to community members with financial constraints.
• Customer Service (20%)
  • Provide fast‑paced support to prospects and customers via telephone, written communication, and personal interaction.
  • Field and respond to customer questions, feedback, and complaints in a timely manner, using departmental policies to resolve problems and address pain points.
  • Troubleshoot technical issues users may experience with the ticket system(s).
  • Coordinate with clientele on asset distribution, including online/digital access or physical issuance of tickets, parking passes, credentials, and more.
• Ticket Operations (10%)
  • Acquire training to master Ticketmaster Archtics, Account Manager platforms, and the WFU Box Office’s AudienceView Campus platform.
  • Gain product and process knowledge to present information effectively to customers.
  • Identify and recommend potential changes and revisions to events and ticket options.
  • Cross‑check event builds, ticket types, and pricing options for accuracy.
  • Assist with ticket sales reports for internal staff.
  • Manage event inventory in partnership with the Director of Ticketing & Financial Operations, including complimentary tickets and discretionary seats.

Required Education, Knowledge, Skills, Abilities

• Bachelor’s degree.
• Proficiency in technical and computer skills, including Word, Excel, database management, the Internet, and other relevant software.
• Ability to stay calm under pressure.
• Knowledge of telephone and computer systems, including data integrity.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Strong organizational and project management skills, focusing on results and attention to detail.
• High level of attention to detail and accuracy.
• Ability to prioritize multiple projects while under pressure and with demanding deadlines.
• Ability to work independently with minimal supervision.
• High proficiency with project management techniques and the ability to follow up on all tasks until successful completion.
• Ability to work evenings, weekends, and variable hours as required.
• Respect for the dignity and abilities of all people.
• Ability to keep highly sensitive, private information confidential.
• Knowledge of superior customer service standards.
• High degree of self‑motivation, a positive attitude, and good judgment.

Preferred Education, Knowledge, Skills, Abilities

• Sales experience preferred.
• Ticketing experience preferred.

Accountabilities

• Responsible for own work.
• May supervise a student worker.

Physical Requirements and Environmental Conditions

Sedentary work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned. Remaining in a stationary position, often standing or sitting for prolonged periods. Moving about to accomplish tasks or moving from one worksite to another. Medium work that includes moving objects up to 50 pounds. No adverse environmental conditions expected; however, may need to execute events in outdoor elements such as precipitation and wind.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability, and military or veteran status.

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact or (336) 758‑4700.