Strategy Consultant
Location: Paris | Employment Type: (Full-time) | Team: Insights & Marketing
About Lefty.io
Lefty is the leading end-to-end Influencer Marketing Platform trusted by the world’s top Luxury and Lifestyle brands to discover, manage, and measure their top-performing influencer programs. We provide cutting-edge technology and data-driven insights to help our clients maximize their ROI in the dynamic world of social media and content creation.
Role Overview
Lefty is looking for a Strategy Consultant to turn our industry-leading influencer data into compelling narratives. Sitting at the intersection of Content Strategy and Data Analysis, you will be responsible for transforming data from the Lefty platform into high-value content, trend forecasts, and strategic insights to inform our clients and be diffused on our marketing channels.
Key Responsibilities
- Data Interpretation: Analyze data from the Lefty platform to produce industry reports.
- Storytelling: Dive into the reasons that drive trends and build a compelling story that explains cultural phenomena.
- Content Bridging: Collaborate with the Marketing and Insights team to validate “gut feelings” about trends with hard data.
Required Qualifications
- Experience: 3+ years in digital strategy, creative strategy, marketing, or consulting.
- Analytical Rigor: Proficiency in Excel is a must.
- Eye for detail: Capacity to build branded presentations and visual representations from complex data.
- Market Intuition: A deep understanding of the social media landscape (Instagram, TikTok, YouTube) and the mechanics of influencer marketing.
- Communication: Ability to write clearly and persuasively, turning a spreadsheet into a narrative that a CMO would find valuable.
- Education: Degree in Business, Economics, Marketing Analytics, or a related field.
- Languages: Fluent in English and french.
Who you are
- You don't just see numbers; you see human behavior and cultural shifts.
- You are obsessed with why content goes viral.
- You enjoy the challenge of "cleaning" data to find the hidden gems of insights.
- You are comfortable presenting findings to both internal teams and external high-profil clients.