Strategic Brand Partnerships Manager

• Analyze market trends and competitor activities to identify new growth opportunities.
• Identify and develop strategic brand partnerships roadmap aligned with Dreame’s premium positioning
• Build and nurture relationships with key external partners, including brands, agencies, event organizers and cultural platforms
• Shape partnership concepts that elevate brand perception and create meaningful consumer engagement
• Business Development & Negotiation
• Proactively source and evaluate new partnership opportunities in market
• Identify high-impact opportunities that can drive both brand equity and commercial growth
• Lead negotiations and structure partnership agreements ensuring mutual value creation
• Work closely with internal stakeholders to align partnerships with commercial and marketing objectives
• Manage and allocate partnership budgets, evaluate ROI and impact, optimizing spend based on performance
• Activation & Execution
• Collaborate with local and central teams to bring partnerships to life through events, activations, and co-branded initiatives
• Ensure high-quality execution and consistency with Dreame brand standards
• Monitor and optimize performance of partnerships through defined KPIs
• Cross-functional Collaboration
• Act as a key connector between marketing, sales, PR and HQ teams
• Ensure strong alignment between market and HQ, translating global vision into impactful local execution
• Build internal alignment and drive projects forward in a dynamic and evolving organization
• Navigate complex international dynamics, aligning diverse stakeholders and ensuring consistency

Job Requirements

• 5+ years of experience in brand partnerships, marketing, business development or agency roles
• Proven track record in building and managing strategic collaborations or partnerships
• High standards and strong attention to detail in both strategy and execution
• Strong understanding of brand positioning and consumer experience
• Excellent communication, negotiation and stakeholder management skills
• Entrepreneurial mindset: builder, proactive, comfortable with ambiguity
• Experience in international environments is a plus
• Fluency in English; additional European languages are a plus