Sr. Manager Front Room Site Merchandising

Job Description

Workday Job Profile: Sr. Manager, Front Room Site Merchandising

Grade: 11

The Sr. Manager, Front Room Site Merchandising owns customer‑facing merchandising experiences across homepage, cross‑site surfaces, category landing pages, and on‑site search for Advance Auto Parts. This role is accountable for how customers discover, navigate, and engage with categories—connecting Front Room merchandising strategy, seasonal priorities, and brand storytelling to high‑impact digital execution.

Reporting to the Head of Ecommerce, this leader works in close partnership with the VP, Front Room Merchandising and Category Merchant Directors, translating category strategy into scalable, friction‑reduced site experiences. This role leads and develops a team of Category Site Merchants, each owning an assigned category, and collaborates extensively across Merchandising, SEO, Content, Analytics, Product, and Technology to ensure strong findability, relevance, and conversion.

Front Room Site Experience & Strategy

• Own Front Room site merchandising strategy across homepage, cross‑site promotions, category landers, and browse experiences
• Translate Front Room category strategies, seasonal campaigns, and brand moments into compelling customer‑facing site experiences
• Partner closely with the Merchandising team to operationalize category strategies through on‑site storytelling, assortment presentation, and navigation

Team Leadership & Category Ownership

• Lead, coach, and develop a team of Category Site Merchants, each owning end‑to‑end performance for their assigned category experiences
• Set clear expectations, goals, and performance standards aligned to category priorities and business outcomes
• Establish category‑level ownership models, roles, SLAs, and escalation paths in alignment with Category Merchant Directors
• Foster a data‑driven, test‑and‑learn culture across the team
• Own Front Room on‑site search optimization strategy, ensuring search results reflect customer intent, relevance, and merchant priorities
• Partner with Product, Search, SEO, and Analytics teams to improve query mapping, ranking logic, and browse/search integration
• Lead taxonomy and navigation strategy for Front Room categories, ensuring product classification and browse paths align to category merchandising strategies

Customer Experience & Optimization

• Design and optimize browse‑to‑product flows using behavioral insights, on‑site search data, and heatmap analytics
• Ensure category experiences surface compatible products, fitment context, and use‑case guidance to build shopper confidence
• Execute A/B and multivariate tests across layouts, content modules, messaging, and visual hierarchy; scale learnings through reusable playbooks
• Monitor KPIs including CTR, search exit rate, PDP discovery rate, conversion rate, attachment, and engagement to drive continuous optimization
• Partner with Category Merchant Directors, SEO, Content Strategy, Item Health, Creative, Retail Media, Product, and Technology teams
• Lead weekly publishing and refresh cadences, ensuring accuracy, speed, and consistency across all Front Room surfaces

Location & Work Availability

This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina.

Qualifications

• Proven experience leading and developing teams, with the ability to set priorities, coach performance, and drive accountability
• Strong site merchandising expertise with the ability to translate category strategy into scalable site execution
• Deep understanding of customer intent, browse behavior, on‑site search, and taxonomy best practices
• Demonstrated success influencing senior stakeholders and executing in highly cross‑functional environments
• Strong analytical acumen, creative briefing capability, and experimentation mindset

Certifications, Experience, and Education

• 7+ years of experience in site merchandising, digital experience management, or e‑commerce merchandising
• 3+ years of people‑leadership experience, leading managers or individual contributors aligned to category or experience ownership
• Demonstrated ownership of homepage, cross‑site, and category landing page programs
• Experience leading or heavily influencing on‑site search and taxonomy strategies
• Proven experience partnering closely with category merchants or merchant leadership
• Experience working with third‑party e‑commerce content management or digital experience platforms (e.g., headless CMS, experience builders, merchandising or optimization platforms) a plus
• Preferred experience with on‑site retail media, app + web orchestration, personalization, or experimentation platforms

Education

• Bachelor’s degree required; advanced degree a plus

Benefits Summary

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here:

Equal Opportunity Employer

Advance Auto Parts is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, disability, or any other federal, state, or local protected status. We comply with all applicable federal, state and local laws.