Sports Marketing Project Manager – Events

• Serve as the primary point of contact for contracted athletes and ambassadors/content creators
• Design and coordinate activation tactics, including social media campaigns, communications and content creation
• Ensure the effective use and maximization of associated rights
• Bridge athletes’ on-the-ground activities with the brand’s digital and social media visibility
• Oversee and deploy the brand’s presence at national and international sporting events
• Manage the project ecosystem by coordinating local teams, specialized internal departments and external vendors
• Translate communication objectives into concrete, measurable event initiatives
• Manage venue reservations and bookings, product/gifting shipments, and vendor coordination
• Be physically present during key events to ensure smooth operations and supervise athletes and guests

Requirements

• At least 3–5 years of experience in event project management and/or sports marketing, including partnership or athlete activation
• Ideally gained within a sports marketing agency, a sporting goods company or a dynamic lifestyle/sports brand
• Strong command of the entire event lifecycle, from strategy through on-site execution
• Good knowledge of the professional sports ecosystem, sponsorship practices, image rights management and athlete relations
• Strong interest in Social Media communications and Digital Activation
• Professional-level English for international events
• Excellent interpersonal skills and confidence communicating with high-level athletes and logistics teams
• Highly self-motivated, responsive and able to manage pressure in live, on-site environments
• Category B driver’s license
• Willingness and availability to travel frequently for events

Core Competencies

Demonstrates expertise in event project management and sports marketing, with a strong focus on athlete activation and digital communications. Capable of managing complex logistics and ensuring successful execution of events while maintaining high-level athlete relations.

Highest-signal resume keywords

• Event Project Management
• Sports Marketing
• Athlete Activation
• Social Media Communications
• Digital Activation

Hard Skills

• Event Lifecycle Management
• Sponsorship Practices
• Image Rights Management
• Logistics Coordination
• Venue Reservations
• Product/Gifting Shipments
• Vendor Coordination
• On-Site Execution
• Content Creation
• Campaign Design

Soft Skills

• Interpersonal Skills
• Communication Skills
• Self-Motivation
• Pressure Management
• Confidence

Certifications & Qualifications

• Category B Driver’s License

Industry Keywords

• Sports Ecosystem
• Dynamic Lifestyle Brand
• Athlete Relations
• International Events
• Event Activation Tactics