Spécialiste Paid Media

Pluxee is a global player in employee benefits and engagement that operates in 28 countries.

We shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.

About the Role

We are looking for a Paid Media Specialist to drive measurable business outcomes through strategic paid advertising across multiple international markets.

Key Responsibilities

• Plan, launch, and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Ensure campaigns align with overall marketing objectives and target the right audiences with effective strategies.
• Monitor and report on campaign performance, tracking KPIs such as click‑through rates (CTR), conversions, cost per acquisition (CPA), and return on investment (ROI).
• Provide insights and recommendations for campaign optimization based on performance data.
• Develop and implement remarketing strategies to re‑engage users and drive conversions.
• Use audience segmentation, lookalike modeling, and retargeting to enhance campaign performance.
• Allocate and optimize budget across campaigns to maximize efficiency and impact.
• Continuously analyze campaign performance and make data‑driven adjustments to improve results.
• Test and optimize ad copy, landing pages, targeting, and bidding strategies to improve key metrics.
• Work with content, creative, analytics, and Hub teams to ensure ad copy, visuals, and messaging align with business objectives.
• Stay up to date with industry trends, algorithm updates, and emerging advertising opportunities.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3–5 years of experience managing paid media campaigns with a proven track record of successful results.
• Experience in global or multi‑country roles is a plus.
• Expertise in Google Ads, Meta Ads, LinkedIn Ads campaign management.
• Strong analytical skills, including KPI tracking and optimization (CTR, conversions, CPL, ROI).
• Experience with remarketing, audience segmentation, and advanced targeting strategies.
• ROI‑focused mindset, consistently optimizing campaign performance to achieve business goals.
• Strategic and adaptable approach, aligning media strategies with business objectives and adjusting based on data, market trends, and changing needs.
• Fluent in English and French.

Benefits

• Meaningful work: help build the future of employee benefits and create a real impact on millions of lives.
• Great culture: multicultural team, fast paced, innovative environment, focus on wellbeing and work‑life balance.
• Empowering environment: inclusive workplace celebrating diversity and equal learning opportunities.
• Work at the heart of the community alongside 5,000 experts across 29 countries.
• Space to try new ideas, experiment and move the world of work forward.
• Support for career growth and skill development.