Sourcing Program Lead - Licensed Toys & Merch, Burger King

Sourcing Program Lead - Licensed Toys & Merch, Burger King

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades.

We are seeking a Program Lead to drive the future of our Family & Young Guests marketing program at Burger King across International Markets (EMEA, LAC, APAC). This high-impact role will lead the development and sourcing of strategic agreements with licensing partners, marketing agencies, and toy & merchandise suppliers.

As a core pillar of Burger King's marketing and sales activation strategy, this program plays a critical role in driving brand growth and engagement with younger audiences.

This is a 12-month contract position with the potential to convert into a full-time role. The position reports to the Senior Director, Marketing, Burger King, International, and is accountable to the Procurement Director for key deliverables.

Responsibilities:

• Lead global sourcing strategy for toys and merchandise across 100+ markets, including supplier network management and contract optimization.
• Establish, own and manage high-value supplier agreements (>$1M), ensuring alignment with business growth and brand objectives.
• Monitor market trends and identify opportunities to build future-ready capabilities that resonate with young guests and emerging consumer behaviors.
• Oversee agency partnerships for licensing and creative development, ensuring impactful marketing partnerships for kids, Gen Alpha and Gen Z audiences.
• Act as the primary point of contact for supplier and agency negotiations, as well as issue resolution.

Requirements:

• Bachelor’s degree in business administration, Marketing, Finance, Supply Chain, or a related field.
• 6+ years of experience in procurement, sourcing, or buying in a regional or global context.
• Experience in toys & merchandise categories is a strong advantage.
• Familiarity with marketing programs involving licensing, product development, and manufacturing is highly desirable.
• Proven analytical and problem-solving skills, with a data-driven mindset.
• Strong communication and stakeholder management capabilities.
• Background in QSR (Quick Service Restaurants) or franchise-based business models is a plus.
• Comfortable working remotely and traveling across EMEA as needed.

Restaurants Brands International is an equal opportunity employer and values diversity and inclusion in the workplace.