Social Media Strategist

Responsibilities and Qualifications

HomeExchange leads a movement: spreading the power of sharing. Your job is to make us the most desirable social media brand in our category, and to turn organic reach into a real competitive edge.

You are a creative leader. You set the editorial direction, you bring it to life channel by channel, and you rally the teams — communication, marketing, content, community — around clear plans and ideas that make the brand stand out. You think strategy, have plenty of ideas, and are able to implement them.

• Give our brand platform a social media voice, tailored to each channel.
• Build the operating model: content calendar, templates, and coordination of local managers internationally.
• Grow our organic audience and engagement — measurably.
• Define the global social media strategy: audit, competitive benchmark, priority channels (Tiktok?), editorial pillars, and per-channel objectives.
• Translate our brand platform (tone, beliefs, messages) into an editorial line and visual identity specific to each channel.
• Run the international content calendar and coordinate local accounts: reusable templates, guides, inspiration, and consistent publishing. We actually have 9 active social media accounts (Instagram locals, Facebook pages). Not under direct scope are Youtube and Linkedin accounts, need alignment with other teams.
• Oversee the production of creative content (video, image, copy) tailored to each platform (Instagram, TikTok, Facebook...).
• Spot trends and orchestrate reactive, on‑brand moments that fit our values.
• Design acquisition mechanics (campaigns, contests, influencer program) to boost awareness, engagement, and followers.
• Mobilize our members — our best ambassadors — and activate UGC with the community team.
• Capitalize on key moments and cross‑channel mechanics with the marketing team.
• Define KPIs, track performance, and turn data into actionable recommendations.
• Test new platforms and formats to stay one step ahead.
• Share results and learnings internally, and feed the company's broader growth thinking.
• Experience: 5 to 8 years in social media, including hands‑on ownership of a strategy and coordination of resources.
• Creativity: You have an eye, ideas, and a track record of content that performs organically. You love Social Media.
• Leadership: You bring structure, you rally people, and you move things forward without waiting to be asked. Big plus if you have successfully federated multicultural teams.
• Technical skills: Social management tools (Hootsuite, Buffer…), analytics and AI (Google Sheets, Claude), and creation tools (Canva, CapCut, Figma, Adobe).
• Analytical mindset: You read the data and use it to decide.
• Languages: Fluent English required; French a strong plus (international brand).

Benefits

• Subscription to our platform
• Holiday bonus
• Profit‑sharing bonus
• 2 days of TTR (Responsible Travel Time) if you choose to travel with a low‑carbon transport mode for a journey > 6H
• Afterworks, breakfasts, and other team moments
• Pleasant offices in central Paris
• A friendly and close‑knit team!

Our commitment to inclusion

HomeExchange and its team are opposed to all forms of discrimination and are committed to promoting Diversity and Inclusion by fostering a respectful and welcoming work environment where everyone can find their place, express their talents, and build their professional career. Every application will be carefully considered.