Social Media Strategist

About the Role

HomeExchange, the world’s largest home exchange community, is looking for a Social Media Lead. The role focuses on creating a distinctive social media voice, operationalizing our content strategy, and driving measurable growth in organic reach and engagement across all channels.

Your Priorities

• Give our brand platform a distinct social media voice tailored to each channel.
• Build the operating model: content calendar, templates, and coordination of local managers internationally.
• Grow our organic audience and engagement – measurably.

Strategy & Operating Model

• Define the global social media strategy: audit, competitive benchmark, priority channels (TikTok?), editorial pillars, and per-channel objectives.
• Translate our brand platform (tone, beliefs, messages) into an editorial line and visual identity specific to each channel.
• Run the international content calendar and coordinate local accounts: reusable templates, guides, inspiration, and consistent publishing.

Creation & Engagement

• Oversee the production of creative content (video, image, copy) tailored to each platform (Instagram, TikTok, Facebook…).
• Spot trends and orchestrate reactive, on‑brand moments that fit our values.
• Design acquisition mechanics (campaigns, contests, influencer program) to boost awareness, engagement, and followers.
• Mobilize our members and activate UGC with the community team.
• Capitalize on key moments and cross‑channel mechanics with the marketing team.

Impact & Continuous Improvement

• Define KPIs, track performance, and turn data into actionable recommendations.
• Test new platforms and formats to stay one step ahead.
• Share results and learnings internally, and feed the company’s broader growth thinking.

Requirements

• 5 to 8 years in social media, including hands‑on ownership of strategy and coordination of resources.
• Creativity: eye, ideas, and a track record of organically high‑performing content. Passion for social media.
• Leadership: structure, rally people, and move things forward without waiting to be asked; experience with multicultural teams is a plus.
• Technical skills: Social management tools (Hootsuite, Buffer…), analytics and AI (Google Sheets, Claude), and creation tools (Canva, CapCut, Figma, Adobe).
• Analytical mindset: read data to make decisions.
• Languages: fluent English required; French is a strong plus for an international brand.

Benefits

• Meal vouchers
• Subscription to our platform
• Alan health insurance (75% coverage)
• Holiday bonus
• Profit‑sharing bonus
• 2 days of TTR (Responsible Travel Time) if you travel with a low‑carbon transport mode for a journey > 6 h
• After‑works, breakfasts, and other team moments
• Pleasant offices in central Paris

Inclusion Commitment

HomeExchange’s team is opposed to all forms of discrimination and is committed to promoting diversity and inclusion by fostering a respectful and welcoming work environment where everyone can find their place, express their talents, and build their professional career. Every application will be carefully considered.