Social Media Producer - France - Pipeline Account Management · France ·

Overview

Ready to lead the way in driving viral success? We’re seeking a hyper‑creative and strategic social media expert to join our team and lead the local strategy in the France market for a global beverage brand. If you're someone who thrives in a dynamic, fast‑paced environment and has a knack for turning ideas into viral moments, this is the role for you.

As a Local Social Media Content Producer, you’ll be at the heart of our brand’s social media presence, ensuring that content is high‑quality, on‑brand, and aligned with both global and local strategies. You’ll lead a talented team of creators, guiding content development to be relevant, impactful, and resonant with key target audiences.

In this hands‑on, integrated role, you’ll oversee the end‑to‑end content creation process, analyse performance metrics, and continuously optimise campaigns to keep the brand ahead of trends. Your deep knowledge of local pop culture and influencer dynamics will be essential for building strong community connections and driving engagement.

If you’re organised, proactive, results‑oriented, and passionate about social media and content creation, this is a unique opportunity to make a real impact and take the brand’s presence to the next level.

Responsibilities

• Lead the end‑to‑end creative and production of weekly social creator content for the brand by developing the tone of voice and vision, in collaboration with the global creative team.
• Manage and inspire a team of 3‑5 creators, guiding them on trends, providing insights and brainstorming ideas aligned with cultural moments.
• Empower creators to push boundaries while making informed decisions to ensure content resonates with audiences and performs across social.
• Maintain brand relevance, ensuring content aligns with global positioning while driving local relevance.
• Oversee content quality, execution and delivery, ensuring all content is delivered on time, weekly.
• Stay deeply attuned to local pop culture, incorporating cultural trends into creative content strategies.
• Engage and grow social communities, interacting with followers and driving conversations to build loyalty.
• Lead community strategies using social listening and trending topics to boost brand visibility and engagement.
• Analyse content performance and provide fortnightly reports, using insights to improve creative outcomes.
• Develop a comprehensive understanding of trends and platform best practices to inform content strategy and drive engagement.
• Maintain clear and effective communication with internal and external stakeholders to manage expectations and approvals efficiently.
• Refine content production processes to improve efficiency.
• Ensure all content is approved by global/local brand and legal teams before going live.

Skills & Attributes

• Entrepreneurial Skills & a Success‑Driven Mindset: The ability to take initiative, solve challenges creatively, and consistently drive results.
• Creative and Strategic Mindset: Ability to think creatively about content concepts while maintaining a strategic approach to achieve brand goals.
• Expertise in Influencer Marketing: Proven experience working with creators and influencers, including briefing and managing talent to produce high‑quality, on‑brand content.
• Trend Awareness: Strong knowledge of social media trends, platform best practices, and emerging content formats.
• Cultural Curiosity: Deep interest in local pop culture and a keen understanding of how cultural trends intersect with social media and brand strategy.
• Data‑Driven Decision‑Making & Paid Media Strategy: Strong analytical skills to interpret performance data and translate insights into actionable plans, with a solid understanding of paid media strategies to enhance content reach and impact.
• Organisational Excellence: Exceptional project management skills, with the ability to juggle multiple priorities and meet tight deadlines.
• Excellent Communication Skills: Ability to collaborate effectively with diverse stakeholders, from internal teams to external creators.
• Proactive Problem‑Solving: Resourceful and adaptable, with a hands‑on approach to resolving challenges.

Language Skills

• Fluency in both the Local Language and English is essential for this role.

Equal Opportunities

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities;
• This sets out our approach to equal opportunities and the avoidance of discrimination at work;
• A part of what we offer is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process.