Social Media Producer

Overview

This is a highly creative and fast‑paced role at the intersection of content production, social strategy, and cultural storytelling for a major global consumer brand. You will be responsible for shaping and executing the brand’s presence across Instagram and TikTok in France, turning ideas into engaging, trend‑driven content with strong viral potential. Working closely with global and local teams, you will lead the end‑to‑end content creation process while ensuring cultural relevance and platform excellence. The role combines hands‑on production with strategic oversight, requiring both creative execution and data‑driven optimization. You will manage and inspire a small team of creators, guiding them to produce impactful, on‑brand content aligned with audience expectations. This position is ideal for a social‑native creative who thrives in dynamic environments and understands how to translate trends into powerful brand storytelling.

Accountabilities

• Lead the creation and launch of new Instagram and TikTok channels for the brand in France, ensuring strong local positioning and engagement.
• Oversee the full content production cycle, from ideation to execution, in collaboration with global creative teams.
• Develop tone of voice, creative direction, and content vision for social channels, ensuring consistency with brand strategy.
• Produce and edit weekly self‑shot content, contributing directly to the brand’s social output.
• Cast, brief, and manage creators and influencers to deliver high‑quality, on‑brand assets aligned with campaign goals.
• Manage and mentor a team of 3‑5 creators, driving ideation, trend adoption, and cultural relevance.
• Ensure content quality, timeliness, and performance across all social platforms.
• Monitor and integrate local cultural trends, social conversations, and platform innovations into content strategies.
• Lead community engagement efforts, fostering interaction, loyalty, and brand advocacy.
• Analyze content performance and deliver regular insights and reports to optimise future campaigns.
• Collaborate with paid media teams and external partners to enhance content reach and effectiveness.
• Maintain efficient workflows, ensuring approvals and coordination across internal and global stakeholders.

Requirements

• Strong hands‑on experience in content creation, including shooting, editing, producing, and designing video and visual assets for social media.
• Proven experience in influencer marketing, including briefing, managing, and collaborating with creators.
• Deep understanding of social media platforms such as TikTok and Instagram, including trends, formats, and best practices.
• Strong creative and strategic thinking, with the ability to translate ideas into engaging, high‑performing content.
• Excellent knowledge of local culture, pop trends, and digital communities in France.
• Strong analytical mindset with the ability to interpret performance data and apply insights to content strategy.
• Experience working in fast‑paced, deadline‑driven environments with multiple priorities.
• Strong communication and collaboration skills, with experience managing stakeholders and creative teams.
• Entrepreneurial mindset with strong initiative, adaptability, and problem‑solving abilities.
• Familiarity with paid media strategies is a plus.
• Fluency in French and English is required.

Benefits

• Fully remote work with flexibility to collaborate in‑person when needed.
• Opportunity to work with a globally recognized consumer brand.
• High creative ownership and direct impact on social media strategy and growth.
• Collaboration with international teams across creative, strategy, and marketing functions.
• Exposure to cutting‑edge social media campaigns and viral content creation.
• Dynamic, fast‑paced, and culturally driven work environment.
• Opportunities for professional growth in a leading global creative and marketing organization.