Social Media Manager- MNS65043170

Agency

Dept of Natural and Cultural Resources

Division

Museum of Natural Sciences

Job Classification Title

Information & Communications Spec I (S)

Position Number

Grade

NC10

About Us

The North Carolina Department of Natural and Cultural Resources (DNCR) takes care of the things that people love about North Carolina. DNCR manages over 100 locations across the state, including 27 historic sites, seven history museums, two art museums, five science museums, four aquariums, 35 state parks, four recreation areas, dozens of state trails and natural areas, the North Carolina Zoo, the State Library, the State Archives, the N.C. Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the N.C. Land and Water Fund, and the Natural Heritage Program. The Department’s vision is to be the leader in using the state’s natural and cultural resources to build the social, cultural, educational, and economic future of North Carolina. Everyone is welcome. For more information, please visit We encourage you to apply to become a part of our team!

Description of Work

The North Carolina Museum of Natural Sciences is seeking a dynamic, efficient, and enthusiastic individual to join our team as a Social Media Manager. The Social Media Manager leads the development, execution, and continuous improvement of the Museum’s social media strategy, establishing a cohesive and high‑performing digital presence across all platforms. This role is responsible for building and managing the Museum’s social media infrastructure, including content strategy, brand voice, workflows, and standard operating procedures. Through compelling storytelling and data‑driven decision‑making, this position translates scientific research, exhibits, and programs into accessible and engaging content that advances the Museum’s mission, increases public engagement, and supports attendance and institutional priorities.

Key Responsibilities

• Manages and creates all social media content for the Museum every day, multiple times per day across channels
• Manages and creates all events on social media; creates, edits, delegates content across all events and announcements
• Represents the Museum’s brand as a whole across social channels
• Collects data weekly, monthly and annually both from the Museum’s social channels as well as across the Museum’s satellite channels
• Strategizes based on quantitative data and qualitative

Knowledge, Skills, and Abilities / Management Preferences

Refer to posted KSAs if applicable. Applicants who possess the following are preferred:

• Demonstrated experience developing and executing social media strategies across major platforms (Facebook, Instagram, LinkedIn, YouTube) using platform‑specific best practices
• Skilled in digital marketing strategy, brand voice development, and end‑to‑end content planning and execution
• Proficient in using analytics tools to interpret performance data (e.g., engagement, reach, conversions) and apply insights to optimize content and strategy
• Knowledge of digital accessibility standards, including alt text, captioning, and inclusive language practices for web and social media content
• Proven ability to translate complex scientific or technical information into clear, engaging, and accessible content for broad public audiences

Position / Physical Requirements

• 8:00 am - 5:00 pm, Monday-Friday, some evenings/weekends as needed.

Location

11 W. Jones Street, Raleigh, NC 27601

Minimum Education and Experience

Bachelor’s degree in communications, public relations, public affairs, journalism, English, or related field from an appropriately accredited institution; or an equivalent combination of education and experience.

Recruitment Range

$43,267 - $60,000

Benefits and Compensation

Click to learn about employee perks and benefits. Click to see the Total Compensation Calculator.

EEO Statement

The State of North Carolina is an Equal Employment Opportunity Employer and dedicated to providing employees with a work environment free from all forms of unlawful employment discrimination, harassment, or retaliation. The state provides reasonable accommodation to employees and applicants with disabilities; known limitations related to pregnancy, childbirth, or related medical conditions; and for religious beliefs, observances, and practices.

Contact

Mike Peele