Social Media Manager

What you will do

At Joko, our goal is to turn social media into a primary engine for brand awareness and user acquisition. As our Social Media Manager, you will own the strategic distribution of Joko’s voice across the digital landscape.

You will bridge the gap between creative production and algorithmic performance using a data-first approach and cutting‑edge AI tools to ensure that every piece of content we produce achieves maximum reach and resonates with our target audience.

You will report to Luisa, our Head of Brand & Communications, and work closely with the whole Marketing team to translate insights, trends, and performance signals into a high‑performing social media strategy.

• Build and execute Joko’s social media growth and distribution strategy : Design and run a multi‑channel strategy across platforms such as Instagram, TikTok, and Facebook to maximize reach, engagement, and positive brand sentiment.
• Master platform algorithms and distribution mechanics : Continuously test formats, hooks, posting cadence, and platform‑native features to improve organic reach and ensure every piece of content performs at its highest potential.
• Implement AI‑powered community operations : Deploy and manage automation tools to handle routine community interactions such as DMs, FAQs, and tagging while maintaining Joko’s tone of voice.
• Act as the human‑in‑the‑loop for high‑impact interactions : Step in during sensitive conversations, viral moments, and interactions with brand advocates to ensure thoughtful and on‑brand responses.
• Anticipate trends and cultural shifts : Actively monitor social platforms and emerging conversations to identify opportunities for Joko to participate early and stand out.
• Translate trends into actionable creative direction : Turn social insights and cultural signals into clear briefs for the Content Creator to ensure our output remains relevant, distinctive, and eye‑catching.
• Own social media performance and insights : Manage our social media dashboards, track advanced performance indicators such as share of voice, virality, and assisted conversions, and provide actionable insights to guide our content strategy.
• Expand Joko’s social media ecosystem : Develop initiatives that amplify our reach beyond owned channels, including creator collaborations, ambassador programs, and proactive brand participation in key social conversations.

Who we're looking for

• Experience : At least 5 years in Social Media Strategy, Growth Marketing, or Brand Management, preferably in a fast‑paced B2C startup or top‑tier agency.
• Strategic Mindset : You don’t just post content; you understand how a TikTok video fits into a 12‑month brand vision.
• AI Savvy : You are excited about using AI to automate the boring parts of the job so you can focus on the big picture.
• Data Literacy : You are comfortable with data visualization tools and can turn a spreadsheet of metrics into a compelling narrative for the CMO.
• Editorial Excellence : Native in French and perfect English proficiency. You have a social‑first writing style that is witty, concise, and perfectly aligned with Joko’s DNA.
• Project Leadership : Ability to lead a content calendar and coordinate between the Creative, Growth, and Brand teams without losing sight of deadlines.
• Growth Instinct : You are obsessed with virality mechanics and have a proven track record of growing accounts or launching successful social campaigns.

Our perks

• Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.
• Work from anywhere : You can work from most countries in the world for up to 3 months per year.
• Top‑market compensation
• Equity for everyone with the chance to own a piece of what you build
• Half‑day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills
• Yearly offsite in amazing locations and budget for team‑building events & monthly in‑person gatherings
• Contribution to your ClassPass subscription
• 8‑week leave paid 100% for the second parent